Sample Answers

How Will the Media Portray You?


Article by C.J. HaydenWouldn’t it be great to get your business in the news? Of course, you’d like to make sure it’s portrayed positively. How can you ensure that the media coverage you get showcases your business in the way that you want? Read more

Making the Most of Get-to-Know-You Meetings


Article by Donna FeldmanWhat do you do when a networking acquaintance invites you to meet for coffee? Do you find yourself saying yes, because you’ve been told that networking is about building relationships and getting to know people? At the same time, do you find yourself wondering if this is the most effective use of your time? Read more

Will Giving Seminars Get You Clients?


Article by C.J. HaydenPublic speaking is one of the most powerful techniques available to showcase your abilities to prospective clients. Many professionals and consultants have built successful practices by regularly giving free presentations to associations, businesses, and educational institutions. Read more

Sales Letters Don’t Close Sales


Article by C.J. HaydenHardly a week goes by without someone asking me to help them compose a winning sales letter to market their professional services. “What is the magic formula,” they ask, “for writing a letter that results in clients?” Unfortunately, there isn’t one. And a whole lot of folks are wasting precious marketing time trying to create the perfect letter to jumpstart their marketing. Read more

How can a solopreneur become more of a social entrepreneur?


Q & A by C.J. HaydenMany solopreneurs would like to incorporate more of a social benefit focus into their business. Being more socially responsible is a worthwhile goal for any size business, of course, but what if you want to go beyond basic social responsibility? Read more

Keeping Your Pipeline Full


Article by Kristine CareyIf you’ve been in business for any length of time, you’re likely familiar with the phrase “filling the pipeline.” Or in other words, making sure you’ve got enough people potentially interested in your services to keep your business going. As important as this is, and as much sense as it makes, it’s amazing how often it doesn’t happen. Read more

Twelve Tips for Holiday Networking


Article by Donna FeldmanWe hear over and over that the holidays are a slow time of year for doing business. Don’t you believe it! With all the holiday parties, events, and family visits, the holiday season provides some of the best networking opportunities of the entire year. Read more

How do I design Appetizers for my Success Ingredients?


Q and A by Joan FriedlanderAs a long-time GET CLIENTS NOW! program leader and now Director of Training and Licensing for GCN, I’ve noticed that one of the greatest areas of misunderstanding for users of the GCN system is the relationship between Appetizers and Success Read more

Get More Business on the Net… Without Advertising


Article by C.J. HaydenMost website owners fall into one of two categories: they are spending a fortune on banner ads, bulk email, listings in classified directories, and pay-per-click advertising, or their sites are languishing with only a few hits per day. But you can change all that, and you don’t have to spend a fortune. Here are three ways to get started today: Read more

Get The Picture — Get More Clients


Article by Frank TraditiHave you developed a profile for who your best clients may be in the business-to-business marketplace? Do you know what kind of organizations need your service the most? Or what their biggest challenges are? Does your marketing strategy address these Read more

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