Sample Answers

What to Do on the Dark Days


Article by Kristine CareyDo you ever have days when you just don’t want to? First you don’t want to make your bed or eat the right food. Then it ratchets up to not wanting to be nice, call people back, or do what you know needs to be done to keep your business running and thriving. Maybe it escalates to the point where you just don’t want to do anything except maybe sit on the couch, eat Cheetos, and watch Law & Order reruns. Read more

How can I convert email inquiries to paying clients?


Q & A by C.J. HaydenWhen visitors to your website email you with questions about your services, they might be legitimate prospects. But they may also be window shoppers, tire kickers, or looky-loos. Before you invest too much effort in trying to close a sale, you should try to pre-qualify these online prospects. Read more

Step Away From the Office


Article by Frank TraditiMy wife and I were driving home from a camping trip when we pulled up behind a car and I noticed an array of bumper stickers. I couldn’t quite make out what message the owner was trying to get across. My wife picked it up right away — they were isolationists. Read more

Marketing Does Not Equal Suffering


Article by Joan FriedlanderLately, people have been telling me that they hate marketing and don’t want to do it. They hate it so much that even though they are in love with what they do — or want to do — for a living, they will not do what it takes to get out in front of prospects. Read more

I Had a Marketing Plan, But Then Life Happened


Article by C.J. HaydenIt happens to the best of us. We have brilliant plans for marketing our business, but the rest of life keeps getting in the way. We know we won’t succeed if we don’t spend time on marketing, but somehow days and weeks slip by, and our marketing to-do list gets longer instead of shorter. Read more

What Do Your Clients Need?


Article by C.J. Hayden“Every person who has ever started a business, I imagine, thought he had a good idea. It’s the smart person, and the rare person, who tries to find out the most important thing: do other people think it’s a good idea?” Read more

Website or Brochure? Which Do You Choose?


Article by C.J. HaydenIn an ideal world, every independent professional would have both an attractive, content-rich website and a high-quality, well-written brochure or marketing kit. That way you could use either or both to attract and approach prospective clients. But when time and money are short, you may need to choose where to invest your resources. Read more

How do I reach people who need my work but don’t know it exists?


Q & A by C.J. HaydenThe challenge with marketing unique, experiential work like new healing modalities, personal growth approaches, or transformative group processes is that your ideal prospective clients aren’t already seeking it. Read more

Assumptions and Communications


Article by Kristine CareyRecently I taught a class at the Small Business Administration, where we discussed many characteristics of successful business owners. When discussing communication, and differing communication styles, it became apparent that most of us assumed that others communicated the way we did — or at the very least, could hear and understand what we were communicating. Turns out that’s an assumption that isn’t always correct. Read more

Turning Samples Into Sales


Article by C.J. HaydenOffering free samples to prospective clients is a powerful method of increasing the know, like, and trust factor that makes people buy. When you are selling a professional service, potential clients have no way to see, feel, or taste what you will actually deliver. Read more

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