Sample Answers

Enough Already!

Article by Grace DurfeeDo you sometimes have trouble knowing when it’s quitting time? Do you fall into the “I’ll just do one more thing” trap? Or do you tend to think that if you spend a little more time or give it one more pass, the final outcome will be better? Read more

Where can I submit articles for publication online?

Q & A by C.J. HaydenPublishing your articles online can be an affordable and effective method of attracting more traffic to your website and building your credibility as a professional. The quickest and easiest way to publish online is to submit your articles to article directories. Here is a list of 16 different article directories to get you started. Read more

Handling Tough Questions from Prospects

Article by C.J. HaydenResponding to an inquiry, placing a follow-up call, or making a sales presentation are all situations where you can expect your prospects to ask questions. Preparation is the key to a confident response, but unfortunately, sometimes we prepare only for the questions we want to hear, and not for the tougher ones clients often ask. Read more

How do I market myself when I’m not an extrovert?

Q & A by C.J. HaydenIt does seem that the vast majority of marketing advice is aimed at extroverts. “Go to networking mixers and meet new people,” the authorities say. “Make cold calls.” “Speak in front of groups.” “Call people up and chat with them about what’s new.” Read more

Is a Trade Show Booth Worth the Money?

Article by C.J. HaydenIf you’re an active networker, it’s likely that the organizations you belong to will offer you an exhibit booth at an upcoming conference or meeting. But is this kind of exposure a good investment for a consulting or professional services business? Read more

Dare to Delegate

Article by Joan FriedlanderWhy delegate? If you are serious about growing a profitable, thriving business you need help. And, the help you receive needs to be the best you can afford so you can rely on the people you hire. Read more

Delegation Planning Worksheet

Tool/Example by Joan FriedlanderOnce you know what you might want to delegate (see my article Dare to Delegate for an introduction to effective delegation), it’s time to start to think about whom to delegate it to. Depending on what the task, project or area of responsibility is, Read more

Do I need a business plan or an action plan?

Q & A by C.J. HaydenIf you’re starting a new business or expanding the one you have, a valuable first step is developing a written plan. You’ve heard about business plans, but did you know there is more than one type? Depending on your situation, you may need a complete business plan, a simple business plan, and/or an action plan. Read more

Should I build my own website or hire a pro?

Q & A by C.J. HaydenEspecially when you’re just getting started, it may seem like building your own website is a good way to save money. In some situations, you may be right. But it’s not the best choice for everyone. Here are some pros and cons you should consider before making this decision. Read more

What Are You Doing Right?

Article by C.J. Hayden“What’s wrong with my marketing?” That’s a question I often hear from clients, students, and readers. It’s a useful query, as there frequently are areas where you could do better at marketing and sales. But while the question “what’s wrong” can uncover your marketing problems, it doesn’t always suggest answers. You may need to ask what you’re doing right. Read more

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