Sample Answers

Ten Ways to Get Your Marketing Unstuck

Article by C.J. HaydenHave you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals find that the hardest part of marketing isn’t figuring out what to do. What’s hard is actually doing it. Read more

If You Want to Get Clients, You’ll Have to Talk to Them

Article by C.J. Hayden“I’ve done everything I can think of to get clients,” a desperate self-employed professional writes. “I printed a brochure, I have a web site, and I’ve placed ads. But no one is hiring me. What am I doing wrong?” Read more

You Can’t Be All Things to All People and Win

Article by Joan FriedlanderSuccessful entrepreneurs know who they are, what they’re good at, and who they want to serve. Even if you really, really want to serve anyone who asks for your assistance, you simply don’t have time to, especially if you’re good at what you do and your service is in demand. Read more

How Committed Are You?

Article by Kristine CareySeveral years ago, when Starbucks used to run quotes on their cups, I received this message on my cup one day:

The Way I See It #76: The irony of commitment is that it’s deeply liberating – in work, in play, in love. The act frees you from the tyranny of your internal critic, from the fear that likes to dress itself up and parade around as rational hesitation. To commit is to remove your head as the barrier to your life.
~ Anne Morriss (Starbucks customer from NYC)

Read more

How to Attract Clients Who Will Pay You What You’re Worth

Article by Loretta Love HuffMany business owners just scrape by, serving clients who are struggling themselves. But in spite of the economy, there are many businesses and people who have been unaffected and are willing to pay for premium-level services and products. Read more

5 Steps to Writing an Article or Blog Post that Attracts Clients

Article by C.J. HaydenPublishing a newsletter or blog can be a powerful way to attract clients to your business and make them want to hire you. But if you’re not a professional writer, the process of composing posts and articles on a regular basis can seem daunting. Read more

Website or Brochure? Which Do You Choose?

Article by C.J. HaydenIn an ideal world, every independent professional would have both an attractive, content-rich website and a high-quality, well-written brochure or marketing kit. That way you could use either or both to attract and approach prospective clients. But when time and money are short, you may need to choose where to invest your resources. Read more

How Will the Media Portray You?

Article by C.J. HaydenWouldn’t it be great to get your business in the news? Of course, you’d like to make sure it’s portrayed positively. How can you ensure that the media coverage you get showcases your business in the way that you want? Read more

What’s My Next Big Thing? 10 Points to Consider

Article by Kristine CareyIt’s the end of the year and you’re likely reflecting on what this year brought, as well as what next year holds in store. If you’ve got some curiosity about what the next big thing in business and life is for you, these questions can help get you moving. Read more

Why Don’t Your Prospects Want to Talk to You?

Article by C.J. HaydenWe spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that’s true. Finding the right people to contact, Read more

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