Sample Answers

To Attract Attention, You Have to Show Off


Article by C.J. HaydenRecently, a client of mine complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his accomplishments. Read more

What’s the difference between a Success Ingredient and a Daily Action?


Q & A by Kristine CareyIf you’ve used the Get Clients Now! 28-Day Program, you know there are two different types of action-oriented elements you can include: Success Ingredients and Daily Actions. Recently I’ve gotten several questions about the distinctions between these two, so let’s take a closer look. Read more

How Do You Value Your Services?


Article by Joan FriedlanderDo you choke on your words when it’s time to tell a prospect your fees? Do you find that you’re doing more than you contracted for without being paid for your efforts? Do you notice that your clients don’t do their part to make the most of your work together? You might be devaluing your services. Read more

How Much Do You Love Your Prospects?


Article by C.J. HaydenDoes it seem strange to use the word love when referring to a business relationship? Substitute another word if you prefer — “like,” for example, or “respect.” However you want to express it, the point is to consider how much you care about the people you sell to — their needs, goals, desires, concerns — all the elements of their lives that might be involved in their decision about whether to buy from you. Read more

Assumptions and Communications


Article by Kristine CareyRecently I taught a class at the Small Business Administration, where we discussed many characteristics of successful business owners. When discussing communication, and differing communication styles, it became apparent that most of us assumed that others communicated the way we did — or at the very least, could hear and understand what we were communicating. Turns out that’s an assumption that isn’t always correct. Read more

Selling Products and Programs at Premium Prices


Audio by C.J. HaydenIn this audio workshop with a live audience of professional coaches, C.J. shares what it really takes to sell products and programs at premium prices, including promotional tactics, copywriting techniques, building strategic alliances, and establishing credibility. Read more

Is This the Right Business for You?


Article by C.J. HaydenEvaluating a new business concept is one of the least glamorous aspects of launching a new product, service, or enterprise. When you are excited about a new idea, you may not want to take the time to stop and examine it critically. New business ideas sometimes seem Read more

New Year; New Commitments for Business Success


Article by C.J. HaydenIt’s the beginning of a new year, and a traditional time for making commitments to change. But according to market researcher Dr. Steven Kraus, author of “Psychological Foundations of Success,” only 15% of the people who make New Year’s resolutions manage to keep them. Read more

Can a solopreneur ever take a vacation?


Q & A by C.J. HaydenWhen summer time arrives, all your clients and customers start going on vacation. But what about you, the solopreneur? Do you ever get to take a vacation? Read more

Designing a Compelling 30-Second Introduction


Audio by C.J. HaydenGet Clients Now! facilitator Cristina Favreau interviews C.J. Hayden on how to design a compelling 30-second self-introduction, commercial, or elevator speech. Here’s some of what you’ll learn in this program: Read more

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