Sample Answers

Two Steps to Make Your Networking a Sell-Free Zone

Article by Donna FeldmanLately, everywhere we look, from the in-flight magazine in our seat pocket to the Sunday Style section of the Denver Post we notice an article on networking: the right way to network, the wrong way to network, what it is, what it isn’t, how to, how not to, and more. Read more

Hidden Profits in Other Companies’ Websites

Article by Frank TraditiI love to look at company websites. There’s a great deal of value to be found from web surfing that you just can’t get from many other places. You can become educated, entertained, smart, motivated, or even happy. Heck, you might even get all of that from one website! Read more

How long should you keep following up with a prospect?

Q & A by C.J. HaydenIt often happens that we follow up with prospects multiple times without getting a response. If you call them, email them, and send them letters, but you never get through or hear back, at what point should you scratch them off the list and move on? The rule I’ve always used to make this decision is: evaluate the value of the potential sale. Read more

If You Can’t Make a Living, How Can You Make a Difference?

Article by C.J. HaydenWhat made you decide to go into business for yourself? Did you want to make more money, gain more freedom, enjoy yourself more, or make more of an impact on the world? For many independent professionals, the desire to help others as well as themselves plays a significant role Read more

Help is on the way! Q and A’s about assistants, associates and automation

Q & A by C.J. HaydenQ. When is it time to get help in my business?

A. Look sooner rather than later. The best time to look at getting help is before you need it. By the time you decide you need a hand, you may already be so overloaded that you don’t have the time to find it. Every time you make a choice that expands your business, consider what will happen if your expansion is successful. Read more

I know what I’m doing; why do I need a business plan?

Q & A by C.J. HaydenWhile it’s true that many business owners never take time to write a business plan, it’s also a fact that two-thirds of all new businesses fail in the first five years. The majority of failed businesses never had a written plan. Read more

How do I know if a business idea is right for me?

Q & A by C.J. HaydenEntrepreneurs are creative people, and frequently come up with new ways to do business. So many, in fact, that you need to choose wisely about which ones are worth your while to pursue. Making the right choice requires more than just determining profitability, Read more

When Is a Niche Not a Niche?

Article by C.J. HaydenHas your professional services business defined its market niche? You may think so, but a closer look might reveal that your chosen niche isn’t as effective as it could be. You may have selected a target market, but have no defined specialty in the services you offer. Read more

Five Myths of Internet Marketing for Independent Professionals

Article by C.J. HaydenThere’s more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. Read more

Belief Management: The Missing Ingredient

Article by Joan Friedlander“Joan, I’m working so hard and I’m not getting anything done!” I have heard some version of this frustrated cry from many an entrepreneur. It’s a common complaint voiced by those of us who sought the freedom to have complete authority over our schedules, only to find Read more

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