Sample Answers

Avoiding the Feast or Famine Trap


Article by C.J. HaydenIt often seems that it’s the destiny of the independent professional to exist in a constant state of feast or famine. Either you are working day and night to keep up with client demands, or you’re wondering how much is left in your savings account and whether the phone will ever ring again. Read more

Talking with Your Business


Article by Kristine CareyHave you had a talk with your business lately? It’s easy to think of your business as something you thought up and that you control. Turns out, that’s not the whole story. Read more

Sample Script for Approaching Referral Partners


Tool/Example by C.J. HaydenI frequently recommend to entrepreneurs that they focus their marketing on building referral partnerships instead of attracting clients by advertising and promotion or approaching them cold. With a few pointers, most entrepreneurs can identify many possible referral sources. But I’m often asked how to best go about approaching these potential partners. Read more

End of Quarter Review Exercise


Tool/Example by C.J. HaydenThe end of each quarter is the perfect time to review what you’ve accomplished so far this year, what you have learned, and where you would like to go next. Set aside some time each quarter to conduct a review of your life, career, or business with this thoughtful exercise. Read more

Marketing at Any Cost


Article by C.J. Hayden“Will this marketing approach be worth my while?” It’s a question independent professionals often ask. But there’s a related question that, unfortunately, they ask much less often: “How much will it cost compared to what it brings in?” Surprisingly few professionals know the answer to this crucial question, and many admit it had simply never occurred to them. Read more

Marketing with Referral Partnerships and Strategic Alliances


Audio by C.J. HaydenIn this audio workshop with a live audience of professional coaches, C.J. Hayden and Frank Traditi share how to create referral partnerships and strategic alliances that allow you to harness the power of people to bring your products and services to a larger audience. Read more

Profit and Loss Forecast Example


Tool/Example by C.J. HaydenYou’ll often see the advice that you should make a profit and loss forecast for your business, so you can set appropriate prices for your products and services, and accurately predict your expenses. But what does such a forecast look like for an independent professional? Read more

The Action in Attraction


Article by Joan FriedlanderI recently watched The Secret, a 90-minute movie featuring well-known inspirational authors and entrepreneurs discussing the impact of the “Law of Attraction” on our results. Read more

From Prospect to Client in Thirty Seconds


Article by C.J. HaydenThe process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Then you follow up some more, Read more

Can a solopreneur ever take a vacation?


Q & A by C.J. HaydenWhen summer time arrives, all your clients and customers start going on vacation. But what about you, the solopreneur? Do you ever get to take a vacation? Read more

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