In 1960, E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Read more

You know how critical it is to follow up your initial contacts or mailings with a personal phone call, but somehow your list of calls to make always seems to get longer instead of shorter. Days or even weeks go by before you place important calls, and there always seems to be Read more

The six marketing strategies for professional services described in Get Clients Now! are listed in order of effectiveness from most to least: direct contact, networking, public speaking, writing and PR, promotional events, and advertising. Seeing this list for the first time, you may wonder where the Internet fits in. Read more

A curious thing happens to entrepreneurs in the spring of every year. They wake up one day and realize they had better figure out how much money they made last year so they can pay their taxes. But wait, shouldn’t a business owner already know how much money he or she made last year Read more

Once you know what you might want to delegate (see my article Dare to Delegate for an introduction to effective delegation), it’s time to start to think about whom to delegate it to. Depending on what the task, project or area of responsibility is, Read more

Even the best marketing doesn’t always pay off quickly. In the lag time between when you launch a marketing campaign for your business and when you start to see results from it, it’s easy to become discouraged. Especially when you work mostly solo, it can be a difficult task Read more

Q. When is it time to get help in my business?

A. Look sooner rather than later. The best time to look at getting help is before you need it. By the time you decide you need a hand, you may already be so overloaded that you don’t have the time to find it. Every time you make a choice that expands your business, consider what will happen if your expansion is successful. Read more

Readers often ask about the kind of results they should expect from joining a service club, such as Rotary, Lions, or Kiwanis. If you go to meetings regularly, exchange cards with people, follow up with other members after meetings, keep in touch with them, and still don’t get any clients from there, is it worthwhile being a member? Read more

If you’re ready to get started speaking to promote your business, the first challenge you may encounter is finding places that will welcome you as a speaker. One of the best approaches I have found to locate new speaking venues is to scan public event calendars on a regular basis. Read more

Many solopreneurs would like to incorporate more of a social benefit focus into their business. Being more socially responsible is a worthwhile goal for any size business, of course, but what if you want to go beyond basic social responsibility? Read more