Sample Answers

Is it OK to talk about personal topics at business events?


Q & A by Donna FeldmanAt a recent presentation, we were asked, “You say that talking about personal topics while networking is good, but if I’m at a business event, isn’t that inappropriate? Won’t the other person be offended?” Read more

Is Your Marketing Stuck for Words?


Article by C.J. HaydenMany aspects of business are driven by numbers, but marketing often seems to be all about words. Whether it’s naming your business or brand, coming up with a tag line, or writing copy for your website, you probably spend a big chunk of your marketing time trying to find just the right words to use.

While you’re busy hunting for the perfect words, your business cards don’t get printed, your web copy doesn’t get posted, and your marketing emails don’t get sent. When you don’t have adequate marketing tools in place, you don’t market. No marketing; no clients. And all for the want of a few good words!

For major projects like a website, brochure, or postal direct mail campaign, hiring a copywriter may be a wise investment. But there are also steps you can take to improve your own ability to communicate about your business in writing. Here are four strategies you can use to break your marketing writer’s block without breaking the bank:

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Make Your Website Work More So You Can Work Less


Article by C.J. HaydenDo you know how your website fits into the overall marketing strategy for your business? Do you have a strategy for your website as a marketing tool? If you’re like many self-employed professionals I speak with, you probably don’t. Read more

What should I do about referrals I can’t take?


Q & A by C.J. HaydenRecently a client asked me what to do when he received referrals he was unable to take, either because he was too busy or they weren’t quite on target. Here are some suggestions I gave him that you may find helpful when you’re in the same situation. Read more

Tooting Your Own Horn


Article by C.J. Hayden“If he who has a thing to sell
Goes and whispers in a well,
He won’t be so apt to make the dollars
As he who climbs a tree and hollers!”
Read more

Where can I find some good places to network?


Q & A by C.J. HaydenThe most important question to ask yourself when looking for places to network is, “where do my clients hang out?” The second most important question is, “where do my potential referral sources hang out?” Read more

Being Unique Is a Good Thing… Isn’t It?


Article by C.J. HaydenNew entrepreneurs frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one — to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition Read more

Are sample sessions a good idea?


Q & A by C.J. HaydenIt’s a common practice among coaches, consultants, health practitioners, and other professionals to offer a complimentary first session. The intent of this approach is to give prospective clients a taste of your work so they will want more. But how well does this work? Read more

How can I grow my one person company?


Q & A by C.J. HaydenIf you’ve been operating a successful professional services firm as a solopreneur, it can be a smart move to leverage your experience, contacts, and track record in the industry by adding other professionals to your team. Read more

I Had a Marketing Plan, But Then Life Happened


Article by C.J. HaydenIt happens to the best of us. We have brilliant plans for marketing our business, but the rest of life keeps getting in the way. We know we won’t succeed if we don’t spend time on marketing, but somehow days and weeks slip by, and our marketing to-do list gets longer instead of shorter. Read more

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