Sample Answers

What’s the best way to network at social events?


Q and A by C.J. HaydenYou can make many excellent contacts for your business by meeting people at non-business events and locations. If you have been limiting the scope of networking to something that only takes place at an official “networking event,” consider a much wider definition. Read more

Attack of the Killer Copy


Article by C.J. HaydenKiller copy frightens me. Some days I think if I see one more hype-laden email, web page, or direct mail piece promising to solve all my problems for only a small investment with a value of ten times its price, I’m going to run away screaming. Read more

Where the Clients Are


Article by C.J. HaydenA good friend of mine is an information technology consultant. He’s been an independent contractor for the twenty-plus years I have known him, and gets all his consulting contracts through agencies. Even when he works a year or two for the same client, the agency takes 20-25% of what the client is paying for his services. I once asked him why Read more

How can I build the know-like-and-trust factor?


Q and A by Joan FriedlanderIf you’ve ever taken a course in marketing, you’ve heard of the “know-like-and-trust-factor.” It seems it would be worthwhile to understand this factor and what it really means to us. Read more

Does Your Sales Presentation Need Work?


Article by C.J. HaydenWhen you’re selling your services and find that you’re getting appointments but not making sales, your sales presentation itself may be the culprit. To improve how you present yourself and what you do, be prepared with a presentation script. Read more

Gain Exposure through Public Speaking


Article by Frank TraditiOne of the most powerful ways to gain more exposure for your business is to offer your services as a public speaker. Public speaking can help grow your business quickly by building your visibility and credibility at the same time. Read more

Get Clients Now! Tracking Worksheet


Tool/Example by C.J. HaydenTo keep track of your personal GET CLIENTS NOW! marketing action plan on a daily basis, you’ll need a blank copy of the Tracking Worksheet from the book. Here’s a PDF version you can download, print, and fill in. Read more

Who Do You Think You Are?


Article by C.J. HaydenThe fear of hearing those words when marketing your professional services can stop you in your tracks. It’s the response you may most dread hearing when you make a sales pitch: “You? You think I should hire you? Well, who do you think you are?” Read more

If You Can’t Make a Living, How Can You Make a Difference?


Article by C.J. HaydenWhat made you decide to go into business for yourself? Did you want to make more money, gain more freedom, enjoy yourself more, or make more of an impact on the world? For many independent professionals, the desire to help others as well as themselves plays a significant role Read more

Stop Reacting and Start Pro-Acting to Market Your Business


Article by C.J. HaydenIf you’re answering calls, replying to emails and notes, responding to invitations, and receiving referrals and leads, it probably feels like you’re taking a lot of action to market your business. But it may be that a good deal of what you’re engaged in is actually RE-action. Read more

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