Answers for: Writing/Publicity

Tooting Your Own Horn

Article by C.J. Hayden“If he who has a thing to sell
Goes and whispers in a well,
He won’t be so apt to make the dollars
As he who climbs a tree and hollers!”
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How do I choose an article topic that will attract clients?

Q & A by C.J. HaydenThe most important question to ask yourself before writing an article for marketing purposes is exactly how you want that article to position you. For example, if you are a relationship coach with expertise in dating, resolving conflicts, and clear communication, and you like to work with baby boomer singles and couples, Read more

How Visible Are You?

Article by C.J. HaydenWhen I was first building my coaching practice I worked hard to increase my visibility in a specific target market — self-employed professionals in the San Francisco Bay Area. The day I knew I had done it right was when I first heard these words from a prospective client: “I see your name everywhere!” Read more

Making the News

Article by C.J. HaydenHave you noticed others in your profession being quoted in the media and wondered why they are being interviewed as experts and not you? It may seem like those other professionals have all the luck, but where publicity is concerned, you may be able to create your own luck with a few simple strategies. Read more

What’s the difference between a blog and an ezine?

Q & A by C.J. HaydenBlogs and ezines are both useful tools for using your writing to market on the web. There are many similarities between the two, but there are also differences. They are delivered in different ways, often differ in their content, and are created using different tools. Here are the chief differences between the two forms. Read more