If you’ve used the Get Clients Now! 28-Day Program, you know there are two different types of action-oriented elements you can include: Success Ingredients and Daily Actions. Recently I’ve gotten several questions about the distinctions between these two, so let’s take a closer look. Read more

Q. I am the volunteer coordinator of an informal network of trainers, training managers, and training administrators who work in corporate training departments. How do I get these members to hire me as a consultant without directly asking for their business? Read more

Q. I’m recently seeing an increase in email inquiries about my services. That’s good news, but most of these don’t seem to turn into clients. What’s the most effective way to follow up on email queries?

A. In my experience, a significant number of email inquiries are from window shoppers, tire kickers, and looky-loos. What I’ve found is that those that turn into business are the queries from people who tell me they were referred by someone I know, heard me speak, read my book/an article, subscribed to my newsletter, etc. Read more

Q. When is it time to get help in my business?

A. Look sooner rather than later. The best time to look at getting help is before you need it. By the time you decide you need a hand, you may already be so overloaded that you don’t have the time to find it. Every time you make a choice that expands your business, consider what will happen if your expansion is successful. Read more

I’m often asked by service business owners how to go about setting appropriate hourly rates. Entrepreneurs are often advised to compare their rates to the competition, but this isn’t the whole answer. As one business owner told me, “My competitors are charging anywhere from $50 to $150 per hour!” So what other factors should you be considering? Read more

The challenge with marketing unique, experiential work like new healing modalities, personal growth approaches, or transformative group processes is that your ideal prospective clients aren’t already seeking it. Read more

If you’re starting a new business or expanding the one you have, a valuable first step is developing a written plan. You’ve heard about business plans, but did you know there is more than one type? Depending on your situation, you may need a complete business plan, a simple business plan, and/or an action plan. Read more

You’ve probably seen many people offering free teleclasses or webinars to land clients for their products and services, and it may seem to you like this is an easy, affordable approach. But it’s not for everyone. Whether or not this is a good idea depends quite a bit on how you plan to attract people to attend. Read more

Recently a client asked me what to do when he received referrals he was unable to take, either because he was too busy or they weren’t quite on target. Here are some suggestions I gave him that you may find helpful when you’re in the same situation. Read more

That’s really the million dollar question, isn’t it? If only you knew why your marketing efforts weren’t paying off, you could change what you were doing, and start seeing better results. In a recent article, I wrote about the five most common marketing saboteurs. Read more