Answers for: Public Speaking

Where can I promote my classes and workshops?

Q & A by C.J. HaydenWhether you’re offering free seminars or teleclasses to bring in more clients, or for-profit workshops as a line of business, filling your scheduled programs can be a challenge. I am often asked the question “where should I list my classes?” as if there were some secret places Read more

Where can I find places to speak?

Q & A by C.J. HaydenIf you’re ready to get started speaking to promote your business, the first challenge you may encounter is finding places that will welcome you as a speaker. One of the best approaches I have found to locate new speaking venues is to scan public event calendars on a regular basis. Read more

Sample Workshop Press Release

Tool/Example by C.J. HaydenOne easy way to get free publicity for a workshop or seminar is to issue a press release about it to your local media and online news services. This sample release shows the correct format for a news release about an upcoming workshop, Read more

Workshop Evaluation Questionnaire

Tool/Example by C.J. HaydenThis questionnaire can be used to collect evaluations from the audience at the conclusion of a workshop or speaking engagement. It includes space for comments about the program, a testimonial quote, a referral to others who might be interested, Read more

How can I build the know-like-and-trust factor?

Q and A by Joan FriedlanderIf you’ve ever taken a course in marketing, you’ve heard of the “know-like-and-trust-factor.” It seems it would be worthwhile to understand this factor and what it really means to us. Read more

Sample Speaking Fees

Tool/Example by C.J. HaydenThis sample fee sheet for paid speaking engagements shows a range of fees for programs of different length and travel to varying locations. Also included is detail about travel expenses to be billed to the client. Read more

Will Giving Seminars Get You Clients?

Article by C.J. HaydenPublic speaking is one of the most powerful techniques available to showcase your abilities to prospective clients. Many professionals and consultants have built successful practices by regularly giving free presentations to associations, businesses, and educational institutions. Read more

Sample Speaking Agreement

Tool/Example by C.J. HaydenThis sample letter of agreement for paid speaking engagements covers payment arrangements, an advance deposit, cancellation and force majeure clauses, handouts, A/V requirements, and back-of-the-room sales. Read more

How Visible Are You?

Article by C.J. HaydenWhen I was first building my coaching practice I worked hard to increase my visibility in a specific target market — self-employed professionals in the San Francisco Bay Area. The day I knew I had done it right was when I first heard these words from a prospective client: “I see your name everywhere!” Read more

Want More Business? Speak Up!

Article by C.J. HaydenSpeaking in public can be a powerful marketing tactic for any professional. Public speaking increases your visibility, boosts your credibility, and establishes you as an expert in your field. It puts you in direct contact with potential clients in such an impactful way that you may find yourself closing a sale before you leave the room. Read more