“I don’t recommend you host your own teleclass,” I told my client.

“Why not?” she asked. “I thought public speaking was a great way to get clients.”

“It is,” I replied. “But hosting your own free teleclass isn’t public speaking; it’s a promotional event.” Read more

Have you ever considered using public speaking as a way to get noticed and get clients? Does the idea of standing up in front of a group, even a small one, strike fear into your heart? Or maybe you love it, yet haven’t explored using it in your business. And what is public speaking, anyway? Read more

The challenge with marketing unique, experiential work like new healing modalities, personal growth approaches, or transformative group processes is that your ideal prospective clients aren’t already seeking it. Read more

You’ve probably seen many people offering free teleclasses or webinars to land clients for their products and services, and it may seem to you like this is an easy, affordable approach. But it’s not for everyone. Whether or not this is a good idea depends quite a bit on how you plan to attract people to attend. Read more

In order to get booked as a speaker, an essential tool is a one-page description of your speaking topic, and a capsule bio describing your expertise. The example below will give you a model to follow. Read more

Recently, a client of mine asked, “I do a lot of public speaking — talks at association meetings, presentations at conferences, even workshops. My talks seem to be well-received, but I don’t get many clients from them. Read more

One of the most powerful ways to gain more exposure for your business is to offer your services as a public speaker. Public speaking can help grow your business quickly by building your visibility and credibility at the same time. Read more

Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can’t see the outcome in advance. They have to trust that your work will produce a result they will like, Read more

Sometimes my quest for just the right information can completely consume the day. I find myself spending hours searching for the answer to a crucial question, seeking out a product to solve a business problem, or looking for an expert who can tell me what I need to know. Read more

It’s the nightmare of every professional who offers group programs. You design a powerful workshop, schedule a date, broadcast your marketing message… and no one registers. Then what? Read more