Answers for: Networking/Referrals

Networking Offline with Your Online Connections

Article by Donna FeldmanA new client who is starting a business mentioned that while she was putting a lot of time and effort into her online marketing and networking, she had yet to see any tangible results (i.e. clients). She asked if she needed to add some offline activities, such as attending networking events Read more

Networking Follow-Up Tool

Tool/Example by C.J. HaydenPaul Williams of Idea Sandbox designed this nifty tool for filling your marketing pipeline with new contacts after attending a networking event. It’s based on the GET CLIENTS NOW! “marketing recipe” for following up with contacts in Chapter 7: Filling the Pipeline. Read more

Connecting the Dots to More Sales

Article by C.J. HaydenOne of the biggest challenges in marketing is getting people to respond to unsolicited calls and emails. When prospects enter your marketing pipeline as the result of your cold call, their casual visit to your website, or your finding their name on a list, you are essentially a stranger. Read more

How to Easily Find Networking Events

Article by Donna FeldmanWhat is it that stops you from networking? You know you need to do it; it’s on your action list and you really meant to go to an event this week… if only you knew where to go. Read more

Sample Script for Approaching Referral Partners

Tool/Example by C.J. HaydenI frequently recommend to entrepreneurs that they focus their marketing on building referral partnerships instead of attracting clients by advertising and promotion or approaching them cold. With a few pointers, most entrepreneurs can identify many possible referral sources. But I’m often asked how to best go about approaching these potential partners. Read more

Follow You, Follow Me, Follow Up

Article by Frank TraditiRemember the Phil Collins song “Follow You, Follow Me?” I’d like to add one more line to those lyrics — follow up! Imagine that over the next five days, you were to meet five people who have the potential to immediately: 1) give you a lead, 2) do business with you, Read more

Promoting Your Business with People Power

Article by C.J. HaydenThe most powerful marketing technique available may cost you nothing. Getting other people to promote your business is not only the least expensive marketing you can find, it’s often the most effective. When people begin telling their friends about you, Read more

Designing a Compelling 30-Second Introduction

Audio by C.J. HaydenGet Clients Now! facilitator Cristina Favreau interviews C.J. Hayden on how to design a compelling 30-second self-introduction, commercial, or elevator speech. Here’s some of what you’ll learn in this program: Read more

How do I make the right connections when networking?

Q &A by Donna FeldmanAt a recent presentation on networking, we were asked this question by a graphic designer: “I’m looking to meet CEO’s, CFO’s or COO’s, but when I’m out networking, I meet mostly middle and lower-level managers. What do I do to get to the right people?” Read more

Seven Ways to Build Marketing Relationships

Article by C.J. Hayden“Relationship marketing.” “Word-of-mouth advertising.” “The future of marketing is one-to-one.” “People like to do business with people they know, like, and trust.” You’ve heard these adages many times before. But what does it really mean to build relationships with people in order to sell something? Read more