Whoever said, “If you build it, they will come” was not referring to your LinkedIn profile! On LinkedIn, once you’ve built a completely optimized profile it’s time to go connect with people. Why? Because your connections are your network and your network is what makes LinkedIn work for you. Read more

LinkedIn is the largest professional social networking site online with over 74 million users in the U.S. and over 200 million users worldwide as of January 2013. Using LinkedIn as a networking tool can help expand your network of contacts, clients, leads, and referral partners. And just like networking in person, when networking on LinkedIn, first impressions count. Read more

A 30-second commercial, also known as an “elevator speech,” is a brief verbal summary of what you do, who you do it for, and the key benefits and results you deliver. Here’s a template for composing your commercial, including the essential elements you should incorporate, and suggestions for powerful words to use. Read more

We all know that getting a referral from a satisfied customer is one of the best ways to get new clients. The problem is this can be a long, slow process. But using social media can help speed it up. Read more

Do you conduct your online networking using the same social skills you use at an in-person event, or do you leave those skills behind the minute you log in to a social networking site? Read more

What do you do when a networking acquaintance invites you to meet for coffee? Do you find yourself saying yes, because you’ve been told that networking is about building relationships and getting to know people? At the same time, do you find yourself wondering if this is the most effective use of your time? Read more

An often overlooked place to network and find referral partners is professional associations. These associations serve people working in a particular industry or profession and can provide you with many resources, as well as valuable connections. You may not think that networking within your profession will provide any client leads, but you’d be surprised! Read more

Have you ever considered that prospective clients who are referred to you are much more likely to become your customers than those who come to you in any other way? The endorsement of a referral carries so much weight that referred prospects ask fewer questions about your qualifications, are less likely to shop for the lowest price, and typically make their buying decisions much more quickly. Read more

My wife and I were driving home from a camping trip when we pulled up behind a car and I noticed an array of bumper stickers. I couldn’t quite make out what message the owner was trying to get across. My wife picked it up right away — they were isolationists. Read more

Browse the Internet, read the newspaper, or thumb through a magazine, and you’re bound to see an article advising you to use your network to help you grow your business. But how exactly do you do that? Read more