Answers for: Goals/Motivation

If You Can’t Make a Living, How Can You Make a Difference?

Article by C.J. HaydenWhat made you decide to go into business for yourself? Did you want to make more money, gain more freedom, enjoy yourself more, or make more of an impact on the world? For many independent professionals, the desire to help others as well as themselves plays a significant role Read more

End of Quarter Review Exercise

Tool/Example by C.J. HaydenThe end of each quarter is the perfect time to review what you’ve accomplished so far this year, what you have learned, and where you would like to go next. Set aside some time each quarter to conduct a review of your life, career, or business with this thoughtful exercise. Read more

How to Keep Your Marketing Up When You Feel Down

Article by C.J. HaydenEven the best marketing doesn’t always pay off quickly. In the lag time between when you launch a marketing campaign for your business and when you start to see results from it, it’s easy to become discouraged. Especially when you work mostly solo, it can be a difficult task Read more

Make Your Marketing Work Smarter, Not Harder

Article by C.J. HaydenI’ve been asking successful independent professionals lately what it was they did that launched their success. What activity helped them the most to stop struggling to market themselves and start finding clients with more ease? Read more

Unraveling Success

Article by Joan FriedlanderWe sometimes look with awe and envy when we see someone who we consider has made it. Why? Because we believe they must know something we don’t know, have something we don’t have — and maybe they do. They had a vision they were willing to fund with their time, energy, Read more

Doing What Comes Naturally

Article by C.J. HaydenOne of the worst marketing mistakes an independent professional can make is creating a marketing plan that consists of activities you don’t enjoy and aren’t good at. There’s no boss looking over your shoulder, so who’s going to make you do things you don’t want to? It’s much more likely that a plan you find distasteful and difficult simply won’t be executed.

Professionals often tell me they don’t like marketing or selling, but many times I find that what they truly dislike is the tactics they’ve been trying to use. A simple change of technique can frequently do wonders to turn around an anti-marketing attitude. The best marketing and sales tactics are the ones you will actually perform instead of avoiding. If a marketing activity makes use of your natural talents and preferences, you’ll be much more likely to find it enjoyable, and therefore easy to do.

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Planning to Meet Your Business Goals

Article by Donna FeldmanMany business owners start the year with a written list of things they intend to accomplish, yet by year’s end these goals have either been forgotten or left by the wayside, ready to be recycled for the coming year. Read more

More Money or the Pursuit of Happiness?

Article by C.J. HaydenWe self-employed professionals are constantly faced with difficult choices about how to best grow our businesses. Should I pursue this line of business or that one? Would it serve me better to choose Niche A or Niche B? Read more

Ten Ways to Get Your Marketing Unstuck

Article by C.J. HaydenHave you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals find that the hardest part of marketing isn’t figuring out what to do. What’s hard is actually doing it. Read more

Belief Management: The Missing Ingredient

Article by Joan Friedlander“Joan, I’m working so hard and I’m not getting anything done!” I have heard some version of this frustrated cry from many an entrepreneur. It’s a common complaint voiced by those of us who sought the freedom to have complete authority over our schedules, only to find Read more