Answers for: Filling the Pipeline

The Real 5 P’s of Marketing

Article by C.J. HaydenIn 1960, E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Read more

How do I reach people who need my work but don’t know it exists?

Q & A by C.J. HaydenThe challenge with marketing unique, experiential work like new healing modalities, personal growth approaches, or transformative group processes is that your ideal prospective clients aren’t already seeking it. Read more

Are You Selling to Your Third Easiest Customer?

Article by Jack KlemeyerThird easiest? You’re probably wondering “What about the first and second easiest customers to sell?” The first easiest customer to sell is your existing customer; those folks who have already bought into you, your company, your products and services. Read more

How to Attract Clients Who Will Pay You What You’re Worth

Article by Loretta Love HuffMany business owners just scrape by, serving clients who are struggling themselves. But in spite of the economy, there are many businesses and people who have been unaffected and are willing to pay for premium-level services and products. Read more

Are You Sabotaging Your Own Marketing?

Article by C.J. HaydenMost independent professionals work hard at marketing their businesses, but far too many don’t succeed as well as they could. Unfortunately, some of the hardest-working self-marketers sometimes sabotage their own efforts. Read more

To Call or Not to Call: Does Cold Calling Ever Pay Off?

Article by C.J. HaydenMany independent professionals believe cold calling is a complete waste of time, while others claim their cold calls produce plenty of sales. Why is there so much disagreement about the effectiveness of this approach to selling professional services? Read more

Getting Noticed on the Net

Article by C.J. HaydenThere’s a lot of talk from Internet marketing gurus about how to drive more traffic to your website. Some will suggest you try to get a higher page rank on Google by optimizing your site for search engines. Others preach using pay-per-click advertising like Google AdWords to attract streams of new visitors. Read more

Making the Most of Get-to-Know-You Meetings

Article by Donna FeldmanWhat do you do when a networking acquaintance invites you to meet for coffee? Do you find yourself saying yes, because you’ve been told that networking is about building relationships and getting to know people? At the same time, do you find yourself wondering if this is the most effective use of your time? Read more

How to Network at Professional Associations

Article by Donna FeldmanAn often overlooked place to network and find referral partners is professional associations. These associations serve people working in a particular industry or profession and can provide you with many resources, as well as valuable connections. You may not think that networking within your profession will provide any client leads, but you’d be surprised! Read more

You Can’t Be All Things to All People and Win

Article by Joan FriedlanderSuccessful entrepreneurs know who they are, what they’re good at, and who they want to serve. Even if you really, really want to serve anyone who asks for your assistance, you simply don’t have time to, especially if you’re good at what you do and your service is in demand. Read more