Answers for: Fear/Procrastination

What to Do on the Dark Days

Article by Kristine CareyDo you ever have days when you just don’t want to? First you don’t want to make your bed or eat the right food. Then it ratchets up to not wanting to be nice, call people back, or do what you know needs to be done to keep your business running and thriving. Maybe it escalates to the point where you just don’t want to do anything except maybe sit on the couch, eat Cheetos, and watch Law & Order reruns. Read more

If You Dread Follow-Up Calls, So Will Your Prospects

Article by C.J. HaydenThe classic approach to placing follow-up calls comes with some challenges. The usual image of a follow-up call is to pick up the phone and ask your prospects, “Are you ready to hire me?” When you’re calling potential referral sources, the question may become, “Got any referrals for me? For most independent professionals, this process isn’t much fun. In fact, it’s disagreeable enough that we may avoid it entirely. Read more

Eliminating the Sleaze Factor in Marketing

Article by C.J. HaydenIn the twenty years that I’ve been teaching entrepreneurs about sales and marketing, the most significant barrier to success named by my clients and students is that they simply don’t like to market and sell. Read more

I Had a Marketing Plan, But Then Life Happened

Article by C.J. HaydenIt happens to the best of us. We have brilliant plans for marketing our business, but the rest of life keeps getting in the way. We know we won’t succeed if we don’t spend time on marketing, but somehow days and weeks slip by, and our marketing to-do list gets longer instead of shorter. Read more

Who Do You Think You Are?

Article by C.J. HaydenThe fear of hearing those words when marketing your professional services can stop you in your tracks. It’s the response you may most dread hearing when you make a sales pitch: “You? You think I should hire you? Well, who do you think you are?” Read more

To Get More Clients, Let Your Light Shine

Article by C.J. Hayden“I think I’m really good at what I do,” declares technical writer June, “but I don’t ever seem to get a chance to show people.” June is experienced, highly-skilled, and has written dozens of procedure manuals and other how-to guides throughout her career. But she isn’t getting enough work to earn a living as a freelancer.

“I don’t like to talk about myself,” admits June. “It feels like bragging to say what a terrific writer I am. I don’t know how to express my capabilities to potential clients without sounding like some sort of conceited know-it-all.”

Like June, many professionals feel fearful or hesitant to speak out boldly about how good they are. But there are ways you can let people know what you’re capable of without ever having to say, “I’m hot stuff.”

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The 3-D Approach to Productivity

Article by Joan FriedlanderThe 3 D’s for greater productivity are defer, delay, and delegate. I read, with great glee, these words in Brian Tracy’s Time Power. My work is all about getting focused on your priorities so you can stop, doing, doing, doing — the other 3 D’s. Now I’m happy; Brian Tracy is saying it too. Read more

How Easy Can Marketing Be?

Article by C.J. HaydenI often speak to groups of independent professionals about what works and what doesn’t in marketing. We talk about the effectiveness of active, relationship-oriented strategies like networking, building referral partnerships, public speaking to groups of potential clients, Read more

Tips to Get Your Marketing Unstuck

Audio by C.J. HaydenChristopher McAuliffe interviews C.J. Hayden on The Coaching Show on how learning more about your stuck places can fix what’s wrong with your marketing. Here’s what you’ll learn in this program: Read more

How to Keep Your Marketing Up When You Feel Down

Article by C.J. HaydenEven the best marketing doesn’t always pay off quickly. In the lag time between when you launch a marketing campaign for your business and when you start to see results from it, it’s easy to become discouraged. Especially when you work mostly solo, it can be a difficult task Read more