Answers for: Fear/Procrastination

Habits and Your Business


Article by Kristine CareyHave you ever stopped to notice what habits you’ve gotten into, especially around work? Habits have been on my mind lately, in particular how to develop good habits. My fascination began when I read The Power of Habit by Charles Duhigg, and I recently learned more about habits when a colleague introduced me to the work of B.J. Fogg, a teacher at Stanford and an expert in business innovation and habit formation. Read more

What to Do on the Dark Days


Article by Kristine CareyDo you ever have days when you just don’t want to? First you don’t want to make your bed or eat the right food. Then it ratchets up to not wanting to be nice, call people back, or do what you know needs to be done to keep your business running and thriving. Maybe it escalates to the point where you just don’t want to do anything except maybe sit on the couch, eat Cheetos, and watch Law & Order reruns. Read more

If You Dread Follow-Up Calls, So Will Your Prospects


Article by C.J. HaydenThe classic approach to placing follow-up calls comes with some challenges. The usual image of a follow-up call is to pick up the phone and ask your prospects, “Are you ready to hire me?” When you’re calling potential referral sources, the question may become, “Got any referrals for me? For most independent professionals, this process isn’t much fun. In fact, it’s disagreeable enough that we may avoid it entirely. Read more

Eliminating the Sleaze Factor in Marketing


Article by C.J. HaydenIn the twenty years that I’ve been teaching entrepreneurs about sales and marketing, the most significant barrier to success named by my clients and students is that they simply don’t like to market and sell. Read more

I Had a Marketing Plan, But Then Life Happened


Article by C.J. HaydenIt happens to the best of us. We have brilliant plans for marketing our business, but the rest of life keeps getting in the way. We know we won’t succeed if we don’t spend time on marketing, but somehow days and weeks slip by, and our marketing to-do list gets longer instead of shorter. Read more

Who Do You Think You Are?


Article by C.J. HaydenThe fear of hearing those words when marketing your professional services can stop you in your tracks. It’s the response you may most dread hearing when you make a sales pitch: “You? You think I should hire you? Well, who do you think you are?” Read more

To Get More Clients, Let Your Light Shine


Article by C.J. Hayden“I think I’m really good at what I do,” declares technical writer June, “but I don’t ever seem to get a chance to show people.” June is experienced, highly-skilled, and has written dozens of procedure manuals and other how-to guides throughout her career. But she isn’t getting enough work to earn a living as a freelancer.

“I don’t like to talk about myself,” admits June. “It feels like bragging to say what a terrific writer I am. I don’t know how to express my capabilities to potential clients without sounding like some sort of conceited know-it-all.”

Like June, many professionals feel fearful or hesitant to speak out boldly about how good they are. But there are ways you can let people know what you’re capable of without ever having to say, “I’m hot stuff.”

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The 3-D Approach to Productivity


Article by Joan FriedlanderThe 3 D’s for greater productivity are defer, delay, and delegate. I read, with great glee, these words in Brian Tracy’s Time Power. My work is all about getting focused on your priorities so you can stop, doing, doing, doing — the other 3 D’s. Now I’m happy; Brian Tracy is saying it too. Read more

How Easy Can Marketing Be?


Article by C.J. HaydenI often speak to groups of independent professionals about what works and what doesn’t in marketing. We talk about the effectiveness of active, relationship-oriented strategies like networking, building referral partnerships, public speaking to groups of potential clients, Read more

Tips to Get Your Marketing Unstuck


Audio by C.J. HaydenChristopher McAuliffe interviews C.J. Hayden on The Coaching Show on how learning more about your stuck places can fix what’s wrong with your marketing. Here’s what you’ll learn in this program: Read more