Answers for: Advertising

Should I post my fees on my website?

Q & A by C.J. HaydenThere are good reasons in favor of both sides of this question. If you post your fees on your site, you can prequalify prospects and save time responding to inquiries. But if you don’t post them, you can vary your fees based on the prospect’s needs and situation. Here are some pros and cons about posting fees and some suggested alternatives Read more

How can I determine if pay-per-click ads will pay off?

Q & A by C.J. HaydenPay-per-click advertising can be a useful method of increasing traffic to your website, but you need to make sure that you are earning more from each click than you are paying for it. The sales conversion rate of your website multiplied by the amount of your average sale must equal more than your cost per click. If it doesn’t, you are losing money. Read more

Make Your Website Work More So You Can Work Less

Article by C.J. HaydenDo you know how your website fits into the overall marketing strategy for your business? Do you have a strategy for your website as a marketing tool? If you’re like many self-employed professionals I speak with, you probably don’t. Read more

Website or Brochure? Which Do You Choose?

Article by C.J. HaydenIn an ideal world, every independent professional would have both an attractive, content-rich website and a high-quality, well-written brochure or marketing kit. That way you could use either or both to attract and approach prospective clients. But when time and money are short, you may need to choose where to invest your resources. Read more

If You Want to Get Clients, You’ll Have to Talk to Them

Article by C.J. Hayden“I’ve done everything I can think of to get clients,” a desperate self-employed professional writes. “I printed a brochure, I have a web site, and I’ve placed ads. But no one is hiring me. What am I doing wrong?” Read more