One of the biggest complaints I hear today is that entrepreneurs aren’t getting the recognition they deserve. Many business owners looking to land more lucrative clients and contracts struggle to distinguish themselves in an authentic and profitable way. Recently, I’ve honed in on what it takes to turn what I call “The Scorching Hot Sweet Spot™” in your business into cold, hard cash! Read more

I’ve been helping many of my clients lately figure out how to position themselves so they stand out in their marketplace like the true expert they are. It can be quite a challenge, particularly when there are a lot of people who know much of what you know and do basically what you do. Read more

I talk with a lot of marketing strategists who extol the importance of branding for a company’s success but it’s like pulling teeth to drag most of them down from the conceptual clouds and get specific about exactly what they mean. Read more

Have you been wondering what would take to grow your business at a rate faster than the market? Many business owners keep their nose to the grindstone. They work hard at their craft and delight in serving their customers. Read more

Many business owners just scrape by, serving clients who are struggling themselves. But in spite of the economy, there are many businesses and people who have been unaffected and are willing to pay for premium-level services and products. Read more