Answers for: Joan Friedlander

Does Your 30-Second Commercial Rock?


Article by Joan FriedlanderJust 30 seconds is all we ask. Just 30 seconds is all we have. Just 30 seconds is all it takes. How many times do you need to revise that 30-second introduction before it’s specific enough, interesting enough, and poignant enough to engage another person in conversation? Read more

Dare to Delegate


Article by Joan FriedlanderWhy delegate? If you are serious about growing a profitable, thriving business you need help. And, the help you receive needs to be the best you can afford so you can rely on the people you hire. Read more

Delegation Planning Worksheet


Tool/Example by Joan FriedlanderOnce you know what you might want to delegate (see my article Dare to Delegate for an introduction to effective delegation), it’s time to start to think about whom to delegate it to. Depending on what the task, project or area of responsibility is, Read more

Simple Yearly Planning Worksheet


Tool by Joan FriedlanderThe Simple Yearly Planning Worksheet is a great way to organize your thoughts around your goals and planned actions for the coming year. If you start the process by reviewing your progress for the past year (for example, what you accomplished, Read more

Get Clients Now! Excel Tracking Worksheet


Tool/Example by Joan FriedlanderIf you’d prefer to track your GET CLIENTS NOW! marketing action plan on your computer instead of on paper, you’ll find this Excel version of the Tracking Worksheet handy. You can download the file, fill in the details of your plan, and update as often as you’d like. Read more

How do I design Appetizers for my Success Ingredients?


Q and A by Joan FriedlanderAs a long-time GET CLIENTS NOW! program leader and now Director of Training and Licensing for GCN, I’ve noticed that one of the greatest areas of misunderstanding for users of the GCN system is the relationship between Appetizers and Success Read more

5 Negotiating Mistakes: Stop Compromising Your Standards


Article by Joan FriedlanderYou’ve been in business for a few years (or 20) and have earned a certain degree of respect from your customers and colleagues. While some people struggle, getting new business is as easy for you as breathing. Yet you sometimes find yourself Read more

How can I build the know-like-and-trust factor?


Q and A by Joan FriedlanderIf you’ve ever taken a course in marketing, you’ve heard of the “know-like-and-trust-factor.” It seems it would be worthwhile to understand this factor and what it really means to us. Read more

Do You Need a Target Market?


Article by Joan FriedlanderA bit of a trick question with just one answer — yes! — but it often meets with varying responses. Some business owners don’t want to choose one, and others had never really considered it (shouldn’t I be willing to work with anyone who is breathing Read more

Marketing Lessons from an Amateur Gardener


Article by Joan FriedlanderHave you noticed there seems to be a fine dance between taking specific strategic actions to cause your intended results, and having an attitude of faith and trust in order to allow the results to manifest? Read more

Joan Friedlander

Joan Friedlander

Joan Friedlander is a business coach and workshop leader dedicated to supporting entrepreneurs and small business owners who are under-productive, unfocused, or pulled in many directions. She created the “Workstyle Approach” to help her clients build a strong foundation for sustainable, healthy business growth.