Answers for: Frank Traditi
Step Away From the Office
My wife and I were driving home from a camping trip when we pulled up behind a car and I noticed an array of bumper stickers. I couldn’t quite make out what message the owner was trying to get across. My wife picked it up right away — they were isolationists. Read more
Stock Your Shelves with a Skills Inventory
Happy holidays to everyone. I can’t tell you how many folks I’ve talked to over the past few weeks who said, “Boy, am I glad this year is over!” More than ever, people are wanting to move forward, take stock of themselves, and look to the future. It’s a a terrific time to “stock your shelves” with an inventory of your unique skills. Read more
Gain Exposure through Public Speaking
One of the most powerful ways to gain more exposure for your business is to offer your services as a public speaker. Public speaking can help grow your business quickly by building your visibility and credibility at the same time. Read more
Follow You, Follow Me, Follow Up
Remember the Phil Collins song “Follow You, Follow Me?” I’d like to add one more line to those lyrics — follow up! Imagine that over the next five days, you were to meet five people who have the potential to immediately: 1) give you a lead, 2) do business with you, Read more
Education: Your Marketing Secret Weapon
Sometimes my quest for just the right information can completely consume the day. I find myself spending hours searching for the answer to a crucial question, seeking out a product to solve a business problem, or looking for an expert who can tell me what I need to know. Read more
How to Get Beyond Networking Small Talk
You’ve decided to take the plunge and make networking a regular practice. You’ve picked the organizations or events where you want to go, and you start to meet people. You’re doing a good job of breaking the ice with a creative opening line or two, but then what happens? Read more
Hidden Profits in Other Companies’ Websites
I love to look at company websites. There’s a great deal of value to be found from web surfing that you just can’t get from many other places. You can become educated, entertained, smart, motivated, or even happy. Heck, you might even get all of that from one website! Read more
How Will I Benefit by Hiring You?
In a previous article, The Pop Quiz You Need to Pass, I talked about three simple questions you must be prepared to answer any time you speak with a prospect. One of these three is: “How will I benefit by using your services?” Read more
What Can You Do for Me?
In a previous article, The Pop Quiz You Need to Pass, I talked about three simple questions you must be prepared to answer any time you speak with a prospect. The first of these three is: “What can you do for me?” Read more
The Pop Quiz You Need to Pass
Remember the old “pop quiz” when you were in school? Wasn’t it a great feeling when you were prepared with all the answers? On the other hand, it was a real drag when you were caught off guard and didn’t have a clue. Read more