Answers for: C.J. Hayden

Want More Clients? Just Say No!


Article by C.J. HaydenMuch of the popular wisdom about how to succeed as an independent professional seems to center around saying yes. You’ll hear that you’re supposed to market yourself constantly in as many different ways as possible, network with everyone you can find, and take as many clients as possible in order to increase your earnings. The implication is that you should say yes to every opportunity. Read more

Crafting a Self-Introduction That Gets Noticed


Article by C.J. HaydenSelf-introduction. Elevator speech. Ten-second introduction. Thirty-second commercial. Whatever you call it, you need one to be an effective marketer, salesperson, or even jobseeker. Here are six tips to creating one that produces the results you are seeking. Read more

Why You Shouldn’t Do What the Gurus Do


Article by C.J. HaydenIt’s only natural to emulate successful people. You’d like to copy their success, so it seems it would make sense to copy their approach to sales and marketing. But modeling your marketing after the gurus in your field may not get you where they are. Read more

Asking for Help Is Not Cheating


Article by C.J. HaydenA desperate entrepreneur contacted me recently. “I need to get clients immediately,” she said. “I’ve been trying for months with no success, and I’m almost out of money.” When I asked her how she had been marketing herself all this time, she gave me the following list of what she had been doing: Read more

The Case of the Missing Referrals


Article by C.J. HaydenOne day, the phone just stopped ringing. At first, you may not have noticed it. You were busy serving your clients, keeping up in your field, and getting the bills paid, like all good professionals do. But then a project ended or a client quit, and you didn’t have a replacement waiting in the pipeline. Suddenly you realized that it had been quite some time since any new prospects were referred to you. Yikes, what’s going on? Read more

Too Busy to Get Clients?


Article by C.J. Hayden“I don’t have enough clients,” one of my students told me. “I’d love to put more effort into marketing, but I’m so busy, I don’t have the time.” This independent professional’s dilemma might seem humorous, but it’s no joke. I’ve heard this complaint repeatedly from professionals and small business owners. Read more

Stop Reacting and Start Pro-Acting to Market Your Business


Article by C.J. HaydenIf you’re answering calls, replying to emails and notes, responding to invitations, and receiving referrals and leads, it probably feels like you’re taking a lot of action to market your business. But it may be that a good deal of what you’re engaged in is actually RE-action. Read more

How Much Marketing Is Just Enough?


Article by C.J. HaydenIn my early years as an entrepreneur, a wise mentor taught me about the “just enough” principle. “An entrepreneur’s to-do list is endless,” she said. “If you ever want to be able to work less than 60 hours a week, you need to figure out how much of anything is just enough.” Read more

If You Dread Follow-Up Calls, So Will Your Prospects


Article by C.J. HaydenThe classic approach to placing follow-up calls comes with some challenges. The usual image of a follow-up call is to pick up the phone and ask your prospects, “Are you ready to hire me?” When you’re calling potential referral sources, the question may become, “Got any referrals for me? For most independent professionals, this process isn’t much fun. In fact, it’s disagreeable enough that we may avoid it entirely. Read more

How can I get business from my networking group?


Q & A by C.J. HaydenQ. I am the volunteer coordinator of an informal network of trainers, training managers, and training administrators who work in corporate training departments. How do I get these members to hire me as a consultant without directly asking for their business? Read more

C.J. Hayden

C.J. Hayden

C.J. Hayden, MCC, CPCC, is the author of Get Clients Now!, Get Hired Now!, and The One-Person Marketing Plan Workbook. C.J. is a business coach who since 1992 has been helping entrepreneurs and independent professionals get clients, get strategic, and get things done.