Answers for: C.J. Hayden

What If You Were Wrong About Marketing?


Article by C.J. HaydenLately, I’ve been playing the “what if you were wrong” game with my coaching clients. It goes like this:

Client: Jane at XYZ Company hasn’t called me back. They must not want to hire me.
C.J.: What if you were wrong about that?
Client: Hmm, maybe I should call her and ask what’s up? Read more

Avoiding the Feast or Famine Trap


Article by C.J. HaydenIt often seems that it’s the destiny of the independent professional to exist in a constant state of feast or famine. Either you are working day and night to keep up with client demands, or you’re wondering how much is left in your savings account and whether the phone will ever ring again. Read more

Marketing with the 80/20 Rule


Article by C.J. HaydenYou know about the 80/20 rule, right? It’s the guideline that 80% of your return comes from 20% of your investment. For example, 80% of your referrals come from 20% of the people in your network. 80% of your new business comes from 20% of your prospects. 80% of your new contacts come from 20% of the networking activities you engage in. And so on. Read more

Get Clients from Speaking: Be the Guest, Not the Host


Article by C.J. Hayden“I don’t recommend you host your own teleclass,” I told my client.

“Why not?” she asked. “I thought public speaking was a great way to get clients.”

“It is,” I replied. “But hosting your own free teleclass isn’t public speaking; it’s a promotional event.” Read more

Summertime, and the Marketing Ain’t Easy


Article by C.J. HaydenSummer is here, but it seems many of your potential clients are not. When you get the response “I’ll be on vacation until…” one too many times, it’s easy to become discouraged about summertime marketing. But fear not, there’s plenty you can do to build your business in the summer months. Here are ten cool ideas for what to do while the weather is hot. Read more

What Are You Doing Right?


Article by C.J. Hayden“What’s wrong with my marketing?” That’s a question I often hear from clients, students, and readers. It’s a useful query, as there frequently are areas where you could do better at marketing and sales. But while the question “what’s wrong” can uncover your marketing problems, it doesn’t always suggest answers. You may need to ask what you’re doing right. Read more

Cold vs. Warm: What’s the Right Marketing Temperature?


Article by C.J. HaydenAre cold calls a good idea or a complete waste of time? What about pitching business via letters and emails – does writing to strangers pay off, or should you focus on contacting people you already know? When marketing online with a newsletter, blog, or social networking, should you reach out to folks who haven’t heard of you or stick to your existing network? Read more

How Much Do You Love Your Prospects?


Article by C.J. HaydenDoes it seem strange to use the word love when referring to a business relationship? Substitute another word if you prefer — “like,” for example, or “respect.” However you want to express it, the point is to consider how much you care about the people you sell to — their needs, goals, desires, concerns — all the elements of their lives that might be involved in their decision about whether to buy from you. Read more

Seven Steps to Networking One-on-One


Article by C.J. HaydenMost of the dialogue about networking to build your business centers around attending events or social networking online. But I’ve always found that one-on-one networking is where the real magic happens. Meeting with people individually, in person or by phone, builds the “know, like, and trust” factor, generates referrals, connects you with new resources, and creates lasting relationships. Read more

5 Steps to Writing an Article or Blog Post that Attracts Clients


Article by C.J. HaydenPublishing a newsletter or blog can be a powerful way to attract clients to your business and make them want to hire you. But if you’re not a professional writer, the process of composing posts and articles on a regular basis can seem daunting. Read more

C.J. Hayden

C.J. Hayden

C.J. Hayden, MCC, CPCC, is the author of Get Clients Now!, Get Hired Now!, and The One-Person Marketing Plan Workbook. C.J. is a business coach who since 1992 has been helping entrepreneurs and independent professionals get clients, get strategic, and get things done.