Creating a Licensing Program

Audio by C.J. HaydenYanik Silver interviews C.J. Hayden about how to create a licensing program based on your products and programs. C.J.’s Get Clients Now! program has been licensed to over 700 coaches, trainers, and consultants in 18 different countries. Here’s what you’ll learn in this interview.

  • What does licensing a program or product really mean
  • What kind of programs and products are good candidates for licensing
  • How to create high value for your licensees
  • How licensing is different from franchising or certification
  • Where and how to find prospective licensees
  • How much to protect and control your licensed material
  • What licensing pitfalls to avoid

70 minutes, 16.8 MB

Click on the play button (arrow at upper left) to listen now.
To download for Windows, right click on “Download MP3 File” and choose “Save Target/File As.”
To download for Mac, Ctrl click on “Download MP3 File” and choose “Download Link To Disk.”

Companion handout for this program (PDF):
Creating a Licensing Program

Related Topics

View more answers by this author or in related categories.

Jan 11, 2019: Get It Written Day

Get It Written Day

Join C.J. Hayden for a one-day virtual writing retreat for business owners! You’ve got important stuff to write. Let C.J. help you get it done. Work on your blog posts, articles, or book with coaching and peer support. Find out more

Write a Comment

Take a moment to comment and tell us what you think. Some basic HTML is allowed for formatting.

Reader Comments

Be the first to leave a comment!