To Get More Clients, Let Your Light Shine

Article by C.J. Hayden“I think I’m really good at what I do,” declares technical writer June, “but I don’t ever seem to get a chance to show people.” June is experienced, highly-skilled, and has written dozens of procedure manuals and other how-to guides throughout her career. But she isn’t getting enough work to earn a living as a freelancer.

“I don’t like to talk about myself,” admits June. “It feels like bragging to say what a terrific writer I am. I don’t know how to express my capabilities to potential clients without sounding like some sort of conceited know-it-all.”

Like June, many professionals feel fearful or hesitant to speak out boldly about how good they are. But there are ways you can let people know what you’re capable of without ever having to say, “I’m hot stuff.”

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