C.J. Hayden is interviewed by Milana Leshinsky on the future of coaching as a business and what coaches need to do to succeed. Here’s what you’ll learn in this interview:

• Why marketing “coaching” is not the best way to attract clients
• The critical difference between marketing classes or products and marketing yourself as a coach
• Essential elements of marketing and sales to land coaching clients
• The power of authenticity and honesty in marketing
• How to attract clients by holding them as capable and brilliant

12 minutes, 2.9 MB

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