C.J. Hayden speaks to a live audience of career services professionals, including coaches, counselors, and resume writers. Does it seem like your marketing gets “stuck” somewhere and doesn’t produce the results you think it should? Here’s what you’ll learn in this program:

• The five most common marketing saboteurs and how to defeat them
• How to make smart choices about the best ways to market, based on what will work and who you are
• Secrets to crafting compelling marketing messages that convince clients of your value
• Ways to let go of negative, ineffective marketing activities, attitudes, and habits
• How to set up a simple system to make marketing easier, more consistent, and highly effective

To read the article C.J. references in this program, see Not Enough Clients? What’s In Your Way?

56 minutes, 13.4 MB

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