Designing a Compelling 30-Second Introduction

Audio by C.J. HaydenGet Clients Now! facilitator Cristina Favreau interviews C.J. Hayden on how to design a compelling 30-second self-introduction, commercial, or elevator speech. Here’s some of what you’ll learn in this program:

  • When to use a 30-second commercial or elevator speech
  • How a 30-second commercial is different from a 10-second introduction
  • What’s the best formula for a compelling self-introduction
  • How to make your introduction benefits-oriented
  • Why talk about benefits vs. describing your prospect’s pain or problem
  • How to be sure you’re describing benefits and not other features of your business
  • Making your introduction specific to your target market

26 minutes, 6.3 MB

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