Designing a Compelling 30-Second Introduction


Audio by C.J. HaydenGet Clients Now! facilitator Cristina Favreau interviews C.J. Hayden on how to design a compelling 30-second self-introduction, commercial, or elevator speech. Here’s some of what you’ll learn in this program:

  • When to use a 30-second commercial or elevator speech
  • How a 30-second commercial is different from a 10-second introduction
  • What’s the best formula for a compelling self-introduction
  • How to make your introduction benefits-oriented
  • Why talk about benefits vs. describing your prospect’s pain or problem
  • How to be sure you’re describing benefits and not other features of your business
  • Making your introduction specific to your target market

26 minutes, 6.3 MB

Click on the play button (arrow at upper left) to listen now.
To download for Windows, right click on “Download MP3 File” and choose “Save Target/File As.”
To download for Mac, Ctrl click on “Download MP3 File” and choose “Download Link To Disk.”

Related Topics

View more answers by this author or in related categories.




Subscribe via email, and we'll send you each new answer when it's posted -- no more than one per week, and your address will never be shared.

Jan 12, 2018: Get It Written Day

Get It Written Day

Join C.J. Hayden for a one-day virtual writing retreat for business owners! You’ve got important stuff to write. Let C.J. help you get it done. Work on your blog posts, articles, or book with coaching and peer support. Find out more


Reader Comments

Want to comment? Email us!