Stop Selling and Start Serving (Audio)

Audio by C.J. HaydenHow many times already today has someone tried to sell you something? Ads come in by email, snail mail, fax, radio, magazines, newspapers, TV, and your web browser. Salespeople write you, call you, and approach you in the store or showroom. Overwhelmed with marketing messages, your clients — consumers and businesses alike — have simply stopped listening.

But there is a way to get your message through. Instead of selling to your customers, you must serve them — now, before they ever buy from you. You must earn their trust before they will listen to what you have to say. Find out how you can transform your ability to market and sell by becoming your customers’ most trusted advisor, and overcome your own anxieties about selling at the same time.

13 minutes, 2.4 MB

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