In this audio interview hosted by Cole Silver, author of How to Create Wealth and Freedom in Your Law Practice, C.J. describes key sales and marketing strategies for professionals, beginning with the core principle that you’ve “gotta have a system” to make your marketing consistent and persistent. Here’s some of what you will learn:

• Why selling — not just marketing — is essential for professionals
• Who belongs in your marketing pipeline
• Developing referral partnerships
• Effectively managing your contacts
• How much follow-up is enough
• Making your sales presentations effective
• Dealing with fear, resistance and procrastination

35 minutes, 8.3 MB

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