In this audio workshop with a live audience of professional coaches, C.J. Hayden and Frank Traditi share how to create referral partnerships and strategic alliances that allow you to harness the power of people to bring your products and services to a larger audience. Here’s what you will learn:

• How to use other people’s circles of influence to market your business
• Crafting an offer that will attract partnerships and alliances
• How to approach potential referral partners
• Key factors that make a strategic alliance succeed
• Ideas for pricing and structuring your joint ventures
• Essential tools and systems to support partnering, such as affiliate programs, “landing pages,” and mailing list management

54 minutes, 13 MB

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