In this audio workshop with a live audience of professional coaches, C.J. shares what it really takes to sell products and programs at premium prices, including promotional tactics, copywriting techniques, building strategic alliances, and establishing credibility. Here’s what you will learn:

• Designing a multi-step promotion campaign
• Getting help from strategic partners
• How to write compelling copy
• The power of testimonials and endorsements
• Using free samples and two-step promotions
• Building your reputation and credibility

55 minutes, 13.2 MB

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