Sample Whitelisting Instructions

Tool/Example by C.J. HaydenTo increase your chances of getting your ezine or marketing emails past spam filters, it’s a good idea to ask your subscribers to “whitelist” your address with their email provider or spam filter. But many of your subscribers won’t know how to do this. Here are instructions for how to whitelist a specific sender with 24 different email providers and filters.

These instructions were written for the GET CLIENTS NOW! E-Letter, which is delivered by the mailing list management system. To customize these instructions, you’ll need to change the publication name, originating email address and domain, and IP address to match those used by your delivery system.

You may wish to post instructions like these on your website, so you can refer subscribers to them when suggesting that they whitelist you.

How To Whitelist the GET CLIENTS NOW! E-Letter

To make sure you receive every issue of our newsletter, please take a moment to add us to the whitelist, safe list, or permitted sender list used by your email provider or spam filter. This usually involves either adding our sending address or domain name to a list of authorized senders, or sending us a blank email. Please follow the whitelisting instructions below for each service you use to filter your mail. (If you use both an email provider with filters and your own spam filter, you may need to whitelist us twice.)

AOL CleanMyMailbox Cloudmark SpamNet
Entourage Gmail Hotmail
Mailblocks MailShield MailWasher
MacMail McAfee Spamkiller MSN
Norton AntiSpam Oddpost Outlook
Outlook Express SpamAssassin SpamButcher
Spameater Pro Spam Inspector Spam Interceptor
SpamPal Spam Sleuth Yahoo!
Other Providers


1. Click the Mail menu and select “Address Book.”
2. In the pop-up window, click the Add button.
3. In the Other E-Mail field, type
4. Make our From address the Primary E-Mail address by checking the associated check box.
5. Click the Save button.


1. Click on the White List button.
2. Add to the bottom of your existing list.
3. Click the Submit List button.

Cloudmark SpamNet

1. From the Cloudmark SpamNet toolbar in Outlook, select “Cloudmark | Options.”
2. Click “Advanced.”
3. Go to the Whitelist tab.
4. Click the Add button.
5. Type
6. Click “OK.”
7. Click “OK.”
8. Click “Yes.”
9. Click “OK.”


1. If our newsletter has been filtered, open the email.
2. Right click the sender’s email address.
3. Select “Add to address book” from the menu.
4. Verify the sender’s contact details.
5. Click “Save.”


1. Click “Contacts” along the left side of any page.
2. Click “Add Contact.”
3. In the primary email address box, type
4. Click “Save.”


1. Click the Options link.
2. Click the Mail link.
3. Click on “Junk E-Mail Protection.”
4. Click on “Junk E-Mail Filter.”
5. From the selection list, choose your Junk E-Mail Filter level (either “Low,” or “Enhanced”) and click the OK button.
6. Click on “Safe List.”
7. In “Type a single e-mail address (or domain),” type
8. Click the Add button.


1. Click the Addresses tab.
2. Click “New.”
3. Type
4. Make sure “Accept Mail From This Address” is selected under Receiving Options.
5. Uncheck “Display in People Picker” under Other Options.
6. Click “Submit.”
7. Click “OK.”


1. From the toolbar, click “Friends.”
2. Click “Add.”
3. Type
4. Click “OK.”


1. Click “Tools.”
2. Click “Blacklist & Friends.”
3. On the right, the Friends List side, click “Add.”
4. Make sure “Plain Email Address” is selected.
5. Type
6. Click “OK.”
7. Click “OK.”


1. If our newsletter has been filtered, open the email.
2. Ctrl-click the sender’s address and select “Open in the address book.”
3. Verify the sender’s contact information.

McAfee Spamkiller

1. From the sidebar, click “Friends.”
2. Click the Email Address tab.
3. Click the down arrow to view your “Personal Friends List.”
4. On the right side, choose “Add a Friend.”
3. In the address box, type
4. Click “Save.”


1. Click “Help & Settings.”
2. Click “Email Settings.”
3. Click “Safe List.”
4. In “Add an item to this list” enter
5. Click “Add.”

Norton AntiSpam

1. Start Norton AntiSpam.
2. Click the Status & Settings tab.
3. Click “AntiSpam.”
4. Click “Configure.”
5. Click the Allowed List tab.
6. Click the Add button.
7. In the Email Address box, enter
8. Click “OK.”
9. Click “OK.”


1. Check your “Probably Spam” folder.
2. If you see that our newsletter has been filtered, select it.
3. Click the “Move to Inbox and Mark as Not Spam” button.


If our newsletter has already been filtered:
1. Open the email.
2. Right click the sender’s email address.
3. Click “Add to contacts.”
4. Click “Save” and close.

To whitelist us in advance:
1. On the Tools menu, click “Options.”
2. On the Preferences tab, click “Junk E-mail.”
3. On the Safe Senders tab, click “Add.”
4. For the Add address, type
5. Click “OK.”

Outlook Express

1. If our newsletter has been filtered, open the email.
2. Click the sender icon, or right click the sender’s name.
3. Click “Add to contacts.”
4. Click “Save” and close.


1. Add the following entry to your user_prefs file, which is found in the .spamassassin subdirectory on your web server or mail server: whitelist_from
2. Save the user_prefs file or move the updated copy to your .spamassassin subdirectory.


1. Click the Configure button.
2. Go to the Known Senders tab.
3. Click “Add” under “Known Good Senders and Recipients.”
4. Type
5. Click “OK.”
6. Click “OK.”

Spameater Pro

1. From the sidebar, click “Filters.”
2. Click the Approved Senders tab.
3. Click “Add Filter.”
4. Type under “Address.”
5. Choose “Full Email Address” under Address Type.
6. Select “Email Domain.”
7. Click “OK.”

Spam Inspector

1. From the Spam Inspector toolbar or the Outlook menu, select Spam Inspector.
2. Select “Manage Friends List.”
3. Make sure “Email” is selected under “Add a New Friend.”
4. Type
5. Click the >> button.
6. Click “Close.”

Spam Interceptor

1. Follow the “Trusted” link under > Authentication Lists.
2. Enter the email address
3. Click “Add.”


1. Right click on the SpamPal system tray icon.
2. Click “Add to Whitelist” from the menu.
3. Type
4. Click “Add.”

Spam Sleuth

1. Select “File,” then “Configure.”
2. Go to the Friends category.
3. Make sure “Active” is checked.
4. Type on a line by itself in the entry field.
5. Click “OK.”


If our newsletter has already been filtered:
1. In your bulk folder, open the email.
2. Click on the “Not Spam” link at the top of the message.

To whitelist us in advance:
1. Open your Yahoo mailbox.
2. Click “Mail Options.”
3. Click “Filters.”
4. Click “Add Filter.”
5. In the Filter Name box, type Get Clients Now E-Letter
6. In the top row, labeled “From header,” make sure “contains” is selected in the pull-down menu.
7. Click in the text box next to the pull-down menu, then enter
8. At the bottom, where you see “Move the message to” select “Inbox” from the pull-down menu.
9. Click the Add Filter button again.

Other Providers

If our newsletter is being filtered, try one or more of the following options:
1. Add to your Address Book or list of Contacts.
2. Send a blank email to with the subject “Whitelist.” Be sure to send it from the same address you subscribed under.
3. Move the message from your bulk folder to your Inbox.

If subsequent newsletters continue to be filtered, contact your email provider’s technical support and ask how you can be sure to receive all email from us. You may need some or all of the following information:

From address:


Sending addresses used by our mailing list management system:,,, and

Sending IP address: through

PLEASE NOTE: Vendors change their systems frequently and new systems enter the marketplace, so if you find that these instructions need to be updated, please contact us.

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