Sample Answers

Is Your Marketing Stuck for Words?


Article by C.J. HaydenMany aspects of business are driven by numbers, but marketing often seems to be all about words. Whether it’s naming your business or brand, coming up with a tag line, or writing copy for your website, you probably spend a big chunk of your marketing time trying to find just the right words to use.

While you’re busy hunting for the perfect words, your business cards don’t get printed, your web copy doesn’t get posted, and your marketing emails don’t get sent. When you don’t have adequate marketing tools in place, you don’t market. No marketing; no clients. And all for the want of a few good words!

For major projects like a website, brochure, or postal direct mail campaign, hiring a copywriter may be a wise investment. But there are also steps you can take to improve your own ability to communicate about your business in writing. Here are four strategies you can use to break your marketing writer’s block without breaking the bank:

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You Can’t Be All Things to All People and Win


Article by Joan FriedlanderSuccessful entrepreneurs know who they are, what they’re good at, and who they want to serve. Even if you really, really want to serve anyone who asks for your assistance, you simply don’t have time to, especially if you’re good at what you do and your service is in demand. Read more

Filling Your Marketing Pipeline


Article by C.J. HaydenImagine for a moment that you were launching your first marketing newsletter, and it was time to compile your mailing list. How many people who already know you could you put on that list? To make your newsletter effective, that number should be in the hundreds. This is one test that will quickly tell you if your pipeline is sufficiently full. Read more

Eight Characteristics of a Great Salesperson


Article by Frank TraditiReading this article’s title, you might be saying to yourself right now: “I’m not a salesperson,” “I hate selling,” or “Why do I need to learn about what makes a salesperson great?” But let’s take a look at what it really means to be a salesperson Read more

25 Ways to Build a Prospect List


Article by C.J. HaydenSometimes you may just have to prospect. While it’s true that networking, referrals, and other relationship-oriented marketing strategies are superior ways to build a professional services business in the long run, the problem can lie in that word “long.” It takes time to build a network and generate referrals. Read more

Does Your Sales Presentation Need Work?


Article by C.J. HaydenWhen you’re selling your services and find that you’re getting appointments but not making sales, your sales presentation itself may be the culprit. To improve how you present yourself and what you do, be prepared with a presentation script. Read more

Gain Exposure through Public Speaking


Article by Frank TraditiOne of the most powerful ways to gain more exposure for your business is to offer your services as a public speaker. Public speaking can help grow your business quickly by building your visibility and credibility at the same time. Read more

Is a Trade Show Booth Worth the Money?


Article by C.J. HaydenIf you’re an active networker, it’s likely that the organizations you belong to will offer you an exhibit booth at an upcoming conference or meeting. But is this kind of exposure a good investment for a consulting or professional services business? Read more

How Will the Media Portray You?


Article by C.J. HaydenWouldn’t it be great to get your business in the news? Of course, you’d like to make sure it’s portrayed positively. How can you ensure that the media coverage you get showcases your business in the way that you want? Read more

Eliminating the Sleaze Factor in Marketing


Article by C.J. HaydenIn the twenty years that I’ve been teaching entrepreneurs about sales and marketing, the most significant barrier to success named by my clients and students is that they simply don’t like to market and sell. Read more

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