This sample proposal for a corporate training program could easily be modified to use for a consulting or coaching proposal. It includes a summary of the client’s needs, description of the trainer’s qualifications, outline of the proposed program, and two pricing options. Read more

We all know that getting a referral from a satisfied customer is one of the best ways to get new clients. The problem is this can be a long, slow process. But using social media can help speed it up. Read more

As a long-time GET CLIENTS NOW! program leader and now Director of Training and Licensing for GCN, I’ve noticed that one of the greatest areas of misunderstanding for users of the GCN system is the relationship between Appetizers and Success Read more

Recently I taught a class at the Small Business Administration, where we discussed many characteristics of successful business owners. When discussing communication, and differing communication styles, it became apparent that most of us assumed that others communicated the way we did — or at the very least, could hear and understand what we were communicating. Turns out that’s an assumption that isn’t always correct. Read more

The six marketing strategies for professional services described in Get Clients Now! are listed in order of effectiveness from most to least: direct contact, networking, public speaking, writing and PR, promotional events, and advertising. Seeing this list for the first time, you may wonder where the Internet fits in. Read more

“How can I improve my marketing?” a student recently asked me. “I’ve spent hours and hours trying to get clients, and none of my efforts seem to pay off.” Read more

I’ve done a lot of partnering with other professionals on creating new programs and products or serving clients as a team. One key piece of my experience has been that some partnerships work well and some don’t work at all. After several false starts Read more

Q. I am the volunteer coordinator of an informal network of trainers, training managers, and training administrators who work in corporate training departments. How do I get these members to hire me as a consultant without directly asking for their business? Read more

Just 30 seconds is all we ask. Just 30 seconds is all we have. Just 30 seconds is all it takes. How many times do you need to revise that 30-second introduction before it’s specific enough, interesting enough, and poignant enough to engage another person in conversation? Read more

Paul Williams of Idea Sandbox designed this nifty tool for filling your marketing pipeline with new contacts after attending a networking event. It’s based on the GET CLIENTS NOW! “marketing recipe” for following up with contacts in Chapter 7: Filling the Pipeline. Read more