“I don’t recommend you host your own teleclass,” I told my client.
“Why not?” she asked. “I thought public speaking was a great way to get clients.”
“It is,” I replied. “But hosting your own free teleclass isn’t public speaking; it’s a promotional event.” Read more
Have you been wondering what would take to grow your business at a rate faster than the market? Many business owners keep their nose to the grindstone. They work hard at their craft and delight in serving their customers. Read more
Most website owners fall into one of two categories: they are spending a fortune on banner ads, bulk email, listings in classified directories, and pay-per-click advertising, or their sites are languishing with only a few hits per day. But you can change all that, and you don’t have to spend a fortune. Here are three ways to get started today: Read more
In recent years the purpose of automation has shifted from increasing productivity and reducing costs, to broader issues, such as increasing quality and flexibility. ~ Wikipedia Read more
This sample fee sheet for paid speaking engagements shows a range of fees for programs of different length and travel to varying locations. Also included is detail about travel expenses to be billed to the client. Read more
For years, I heard that if you want to get something done, ask a busy person to do it. Implication: busy people are successful. I’m sure some people still subscribe to this philosophy. I don’t any more, especially when it comes to successful business ownership. Read more
Professionals and service business owners who have been operating for a while always say they get most of their clients by word of mouth. But if you’re relatively new in business, no one is talking about you yet. How can you start building word of mouth right away instead of just waiting for it to happen? Read more
Recently I taught a class at the Small Business Administration, where we discussed many characteristics of successful business owners. When discussing communication, and differing communication styles, it became apparent that most of us assumed that others communicated the way we did — or at the very least, could hear and understand what we were communicating. Turns out that’s an assumption that isn’t always correct. Read more
One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out, whether they will like it, Read more
One of the worst marketing mistakes a self-employed professional can make is to create a marketing plan that consists of activities you don’t enjoy and aren’t good at. There’s no boss looking over your shoulder, so who’s going to make you do things you don’t want to? Read more
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