Sample Answers

More Money or the Pursuit of Happiness?


Article by C.J. HaydenWe self-employed professionals are constantly faced with difficult choices about how to best grow our businesses. Should I pursue this line of business or that one? Would it serve me better to choose Niche A or Niche B? Read more

Follow You, Follow Me, Follow Up


Article by Frank TraditiRemember the Phil Collins song “Follow You, Follow Me?” I’d like to add one more line to those lyrics — follow up! Imagine that over the next five days, you were to meet five people who have the potential to immediately: 1) give you a lead, 2) do business with you, Read more

Unraveling Success


Article by Joan FriedlanderWe sometimes look with awe and envy when we see someone who we consider has made it. Why? Because we believe they must know something we don’t know, have something we don’t have — and maybe they do. They had a vision they were willing to fund with their time, energy, Read more

How to Brand Your Expertise for Maximum Profit


Article by Loretta Love HuffI’ve been helping many of my clients lately figure out how to position themselves so they stand out in their marketplace like the true expert they are. It can be quite a challenge, particularly when there are a lot of people who know much of what you know and do basically what you do. Read more

If You Want to Get Clients, You’ll Have to Talk to Them


Article by C.J. Hayden“I’ve done everything I can think of to get clients,” a desperate self-employed professional writes. “I printed a brochure, I have a web site, and I’ve placed ads. But no one is hiring me. What am I doing wrong?” Read more

Why Should They Hire You Instead of the Competition?


Article by C.J. HaydenWhen business is slow, every lead has to count. If there may be fewer opportunities for you to pursue, you need to take maximum advantage of every one. When you pursue a prospective client all the way through the sales cycle, but in the end they choose someone else, the rejection can be painful. “Why wasn’t it me?” you keep asking yourself. Read more

What You Need to Know to Get Clients Now!


Audio by C.J. HaydenIn this live interview hosted by Louise Crooks, C.J. shares dozens of marketing essentials for coaches and independent professionals, and answers audience questions about how to get clients. Learn what marketing mistakes to avoid, and how to overcome obstacles to success. Read more

How do I reach people who need my work but don’t know it exists?


Q & A by C.J. HaydenThe challenge with marketing unique, experiential work like new healing modalities, personal growth approaches, or transformative group processes is that your ideal prospective clients aren’t already seeking it. Read more

Sample Whitelisting Instructions


Tool/Example by C.J. HaydenTo increase your chances of getting your ezine or marketing emails past spam filters, it’s a good idea to ask your subscribers to “whitelist” your address with their email provider or spam filter. But many of your subscribers won’t know how to do this. Read more

Is it a good idea to pay a fee for referrals?


Q & A by C.J. HaydenWe all want more people to refer clients to us, and one way to encourage more referrals is offering to pay for them. By offering cash instead of merely our thanks or a small gift, it’s possible to increase the number of referrals you will get. However, this practice isn’t appropriate in all circumstances, and may have some unintended consequences. Read more

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