Several years ago, when Starbucks used to run quotes on their cups, I received this message on my cup one day:
The Way I See It #76: The irony of commitment is that it’s deeply liberating – in work, in play, in love. The act frees you from the tyranny of your internal critic, from the fear that likes to dress itself up and parade around as rational hesitation. To commit is to remove your head as the barrier to your life.
~ Anne Morriss (Starbucks customer from NYC)
I came so close, but I missed a golden opportunity. Billie Jean King, one of my long-time tennis idols, was a speaker at a convention I attended. At the end of her presentation, she pulled out her racquet and hit a bucket-full of autographed tennis balls into the audience. Everyone had remained standing after giving her a standing ovation and watched with anticipation to see where her next shot would land. Read more
That’s really the million dollar question, isn’t it? If only you knew why your marketing efforts weren’t paying off, you could change what you were doing, and start seeing better results. In a recent article, I wrote about the five most common marketing saboteurs. Read more
I frequently recommend to entrepreneurs that they focus their marketing on building referral partnerships instead of attracting clients by advertising and promotion or approaching them cold. With a few pointers, most entrepreneurs can identify many possible referral sources. But I’m often asked how to best go about approaching these potential partners. Read more
Have you fallen into a networking rut? Do you keep going to the same events, or the same type of events, while wondering if there are other places to go? To help you expand your horizons, we’ve identified the top five types of groups to grow your network. Read more
We sometimes look with awe and envy when we see someone who we consider has made it. Why? Because we believe they must know something we don’t know, have something we don’t have — and maybe they do. They had a vision they were willing to fund with their time, energy, Read more
We all know that getting a referral from a satisfied customer is one of the best ways to get new clients. The problem is this can be a long, slow process. But using social media can help speed it up. Read more
Happy holidays to everyone. I can’t tell you how many folks I’ve talked to over the past few weeks who said, “Boy, am I glad this year is over!” More than ever, people are wanting to move forward, take stock of themselves, and look to the future. It’s a a terrific time to “stock your shelves” with an inventory of your unique skills. Read more
Christopher McAuliffe interviews C.J. Hayden on The Coaching Show on how learning more about your stuck places can fix what’s wrong with your marketing. Here’s what you’ll learn in this program: Read more
Reading this article’s title, you might be saying to yourself right now: “I’m not a salesperson,” “I hate selling,” or “Why do I need to learn about what makes a salesperson great?” But let’s take a look at what it really means to be a salesperson Read more
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