It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is charge a “reasonable” fee and sell “enough” Read more
Have you noticed there seems to be a fine dance between taking specific strategic actions to cause your intended results, and having an attitude of faith and trust in order to allow the results to manifest? Read more
One of the biggest challenges in marketing is getting people to respond to unsolicited calls and emails. When prospects enter your marketing pipeline as the result of your cold call, their casual visit to your website, or your finding their name on a list, you are essentially a stranger. Read more
Once you’ve decided on a networking event to attend, what can you do to prepare for a positive and productive networking experience? Here are seven pre-event planning steps to help you feel more confident when you enter the room. Read more
Why is it that some people seem to be naturals at selling, while others struggle to close every sale or even fail completely in a role that requires them to sell? In 1982, psychologist Martin Seligman, PhD, set out to answer that question for the Metropolitan Life Insurance Company. Seligman had been studying optimism and pessimism in the laboratory for almost 20 years when Met Life heard about his research. Could Seligman help them learn how to hire more effective salespeople, they asked? Read more
Sales and marketing partnerships are relationships established between companies with complementary products and services that can be sold to a mutual client. If you can build a strong relationship with sales partners, you’ll have the advantage Read more
The most important question to ask yourself when looking for places to network is, “where do my clients hang out?” The second most important question is, “where do my potential referral sources hang out?” Read more
In this audio workshop with C.J. hosted by David Bush of eLifePlans, you’ll learn a winning formula for how to get clients or get hired in any profession. If you sometimes feel trapped between the desire to earn more and wanting to do work you really enjoy, Read more
Many business owners just scrape by, serving clients who are struggling themselves. But in spite of the economy, there are many businesses and people who have been unaffected and are willing to pay for premium-level services and products. Read more
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