Marty Marsh interviews C.J. Hayden on what’s stopping you from getting clients and what to do about it. What are the barriers that prevent talented entrepreneurs from building a thriving business? You can overcome these challenges and attract more clients with less effort Read more

A desperate entrepreneur contacted me recently. “I need to get clients immediately,” she said. “I’ve been trying for months with no success, and I’m almost out of money.” When I asked her how she had been marketing herself all this time, she gave me the following list of what she had been doing: Read more

I recently watched The Secret, a 90-minute movie featuring well-known inspirational authors and entrepreneurs discussing the impact of the “Law of Attraction” on our results. Read more

What’s all the fuss about work? You scheme about it, dream about it, suffer through it, suffer for it, lie about it, cry about it, hope for it, act like it’s gonna save you, hide in it, hide from it, blame it for things you don’t want to take responsibility for, wrap your identity up in it, use it for status. Why is it such a big deal? I mean, really, seriously, who cares? A full-time employee spends 2000+ hours a year working; if you’re gonna spend that amount of time and energy on your business, don’t you think you oughta darn well like it? Read more

Paul Williams of Idea Sandbox designed this nifty tool for filling your marketing pipeline with new contacts after attending a networking event. It’s based on the GET CLIENTS NOW! “marketing recipe” for following up with contacts in Chapter 7: Filling the Pipeline. Read more

To keep track of your personal GET CLIENTS NOW! marketing action plan on a daily basis, you’ll need a blank copy of the Tracking Worksheet from the book. Here’s a PDF version you can download, print, and fill in. Read more

The six marketing strategies for professional services described in Get Clients Now! are listed in order of effectiveness from most to least: direct contact, networking, public speaking, writing and PR, promotional events, and advertising. Seeing this list for the first time, you may wonder where the Internet fits in. Read more

When you think of networking what comes to mind? Going to mixers? Attending business meetings? Meeting new people? Collecting business cards? Eating and drinking? Seeing friends? All of the above? Read more

Independent professionals often struggle with trying to identify their market niche or target market. Sometimes when you are struggling to accomplish something, it can be helpful to look at why you are doing it in the first place. The core reasons for getting it done can frequently provide guidance that all of the tactical how-to’s can’t offer. Read more

Do you choke on your words when it’s time to tell a prospect your fees? Do you find that you’re doing more than you contracted for without being paid for your efforts? Do you notice that your clients don’t do their part to make the most of your work together? You might be devaluing your services. Read more