Have you noticed others in your profession being quoted in the media and wondered why they are being interviewed as experts and not you? It may seem like those other professionals have all the luck, but where publicity is concerned, you may be able to create your own luck with a few simple strategies. Read more
Have you ever noticed what happens when an independent professional speaks up in a group or posts to a message board and says, “I’m not getting enough clients. What should I do?” Inevitably, everyone responds with a different marketing idea. “Have you tried joining a leads group?” one person asks. Someone else suggests, “What about writing a blog?” Read more
The most important question to ask yourself when looking for places to network is, “where do my clients hang out?” The second most important question is, “where do my potential referral sources hang out?” Read more
What’s stopping you from getting all the clients you want? Do you know? The answer to this one question may be the key to making your marketing more successful.
It would seem from the questions people ask me about marketing that everyone is trying to fix just one type of problem — how to fill their marketing pipeline with more new prospects. Read more
A good friend of mine is an information technology consultant. He’s been an independent contractor for the twenty-plus years I have known him, and gets all his consulting contracts through agencies. Even when he works a year or two for the same client, the agency takes 20-25% of what the client is paying for his services. I once asked him why Read more
It’s a common problem for ezine publishers to have their ezines blocked by ISP’s, email providers, corporate firewalls, or personal spam filters installed by the subscriber. If your subscribers “whitelist” your publication, you’ll stand a better chance of it being delivered. But how can you get more subscribers to do this? Read more
C.J. Hayden speaks to a live audience of career services professionals, including coaches, counselors, and resume writers. Does it seem like your marketing gets “stuck” somewhere and doesn’t produce the results you think it should? Here’s what you’ll learn Read more
Many magazines, newsletters, and websites ask that you query them before submitting an article. When a publication’s submission guidelines request queries, don’t try to skip this step by sending a completed article. Instead, compose a query letter like Read more
For years, I heard that if you want to get something done, ask a busy person to do it. Implication: busy people are successful. I’m sure some people still subscribe to this philosophy. I don’t any more, especially when it comes to successful business ownership. Read more
Do you find sales and marketing to be a constant struggle? It doesn’t have to be that way. The most successful professionals make it look easy because they have found a way to market themselves that is effortless. Perhaps you have tried to copy what those successful people were doing, and it didn’t work for you. Here’s why. Read more
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