Sample Answers

Marketing the Real You


Article by C.J. HaydenI often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that? Read more

Are You Rewarding Yourself?


Article by Kristine CareyRewarding yourself for a job well done — do you do it? If you’re like most of my clients, the answer is no. You may think that rewarding yourself is silly, as do a lot of people, and for that reason most everybody seems to skip it. It’s not silly, however; in fact, it’s extremely important! Read more

What’s Your Marketing Attitude?


Article by C.J. HaydenIndependent professionals pay a lot of attention to the mechanics of marketing. They take classes, read books, and hire experts to learn how to do the best job possible. When I first work with a client, I often discover that his or her knowledge of marketing techniques is quite good already. What might be lacking is the right marketing attitude. Read more

Sample Whitelisting Instructions


Tool/Example by C.J. HaydenTo increase your chances of getting your ezine or marketing emails past spam filters, it’s a good idea to ask your subscribers to “whitelist” your address with their email provider or spam filter. But many of your subscribers won’t know how to do this. Read more

If You Can’t Make a Living, How Can You Make a Difference?


Article by C.J. HaydenWhat made you decide to go into business for yourself? Did you want to make more money, gain more freedom, enjoy yourself more, or make more of an impact on the world? For many independent professionals, the desire to help others as well as themselves plays a significant role Read more

Being Unique Is a Good Thing… Isn’t It?


Article by C.J. HaydenNew entrepreneurs frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one — to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition Read more

Web Technology in Marketing: Friend or Foe?


Article by C.J. HaydenEvery independent professional should have a website, an ezine or blog, and an email marketing strategy, right? If you’re not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that’s what most marketing experts would have you believe. Read more

What is a Sales Conversation?


Article by Kristine CareyRecently I talked with a professional who is thinking of leaving her corporate job and going out on her own. As this was an introductory conversation to see if she and I might work together as coach and client, we quickly covered some of the basics: Did she have an idea of what her business would be? Who would she target as a client? How would she find those clients? We went on like that for an hour; it was a delightful conversation, with her sharing her vision and us looking at ways to create that for her. Read more

Success Story Template


Tool/Example by C.J. HaydenA helpful tool for presenting your services to prospective clients is a repertoire of success stories about the results your clients get from your work. Here’s a template and example for composing some success stories of your own. Read more

What Do Your Clients Need?


Article by C.J. Hayden“Every person who has ever started a business, I imagine, thought he had a good idea. It’s the smart person, and the rare person, who tries to find out the most important thing: do other people think it’s a good idea?” Read more

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