One of the most powerful ways to gain more exposure for your business is to offer your services as a public speaker. Public speaking can help grow your business quickly by building your visibility and credibility at the same time. Read more
“So that’s what I have to offer you, Mr. Prospect. What do you think?”
“Well, Ms. Professional, I’d like to think about it.”
“Okay, may I call you next week?”
Does this dialogue sound at all familiar? Read more
Do you conduct your online networking using the same social skills you use at an in-person event, or do you leave those skills behind the minute you log in to a social networking site? Read more
The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Then you follow up some more, Read more
Lately, people have been telling me that they hate marketing and don’t want to do it. They hate it so much that even though they are in love with what they do — or want to do — for a living, they will not do what it takes to get out in front of prospects. Read more
Public speaking is one of the most powerful techniques available to showcase your abilities to prospective clients. Many professionals and consultants have built successful practices by regularly giving free presentations to associations, businesses, and educational institutions. Read more
We all know that getting a referral from a satisfied customer is one of the best ways to get new clients. The problem is this can be a long, slow process. But using social media can help speed it up. Read more
Believe it or not, there are only five possible outcomes to any sales conversation. When one person (the salesperson) attempts to influence another person (the prospect) to make a purchase of any type, knowing there are only five outcomes that can happen should help you increase your sales. Read more
Q. I am the volunteer coordinator of an informal network of trainers, training managers, and training administrators who work in corporate training departments. How do I get these members to hire me as a consultant without directly asking for their business? Read more
The most important question to ask yourself before writing an article for marketing purposes is exactly how you want that article to position you. For example, if you are a relationship coach with expertise in dating, resolving conflicts, and clear communication, and you like to work with baby boomer singles and couples, Read more
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