The Federal Trade Commission and Federal Communications Commission regulations governing the National Do Not Call Registry went into effect nationwide in the U.S. in October 2003. The FTC’s Telemarketing Sales Rule covers calls made across state lines Read more
Your prospect should do most of the talking in a sales presentation. But wait, don’t I need to tell them all about my products or services? Shouldn’t they learn about everything I offer? Didn’t the prospect invite me to present to them? Read more
If you’re using the GET CLIENTS NOW! sales and marketing system on your own or with a group, you’ll need a blank copy of the Action Worksheet from the book to create your marketing plan. Here’s a PDF version you can download, print, and fill in. Read more
Recently, a client of mine asked, “I do a lot of public speaking — talks at association meetings, presentations at conferences, even workshops. My talks seem to be well-received, but I don’t get many clients from them. Read more
A virtual assistant (VA) is someone who works for you or your business virtually, from his or her own home or office. Having a VA can be a lifesaver for solo business owners who may not want a full-time employee, but if you’ve never used one before, it can sometimes be difficult to envision how someone in a remote location can work for you. Read more
Have you ever noticed what happens when an independent professional speaks up in a group or posts to a message board and says, “I’m not getting enough clients. What should I do?” Inevitably, everyone responds with a different marketing idea. “Have you tried joining a leads group?” one person asks. Someone else suggests, “What about writing a blog?” Read more
Have you been wondering what would take to grow your business at a rate faster than the market? Many business owners keep their nose to the grindstone. They work hard at their craft and delight in serving their customers. Read more
I often speak to groups of independent professionals about what works and what doesn’t in marketing. We talk about the effectiveness of active, relationship-oriented strategies like networking, building referral partnerships, public speaking to groups of potential clients, Read more
Recently I talked with a professional who is thinking of leaving her corporate job and going out on her own. As this was an introductory conversation to see if she and I might work together as coach and client, we quickly covered some of the basics: Did she have an idea of what her business would be? Who would she target as a client? How would she find those clients? We went on like that for an hour; it was a delightful conversation, with her sharing her vision and us looking at ways to create that for her. Read more
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