Self-introduction. Elevator speech. Ten-second introduction. Thirty-second commercial. Whatever you call it, you need one to be an effective marketer, salesperson, or even jobseeker. Here are six tips to creating one that produces the results you are seeking. Read more
In this audio workshop with C.J. hosted by David Bush of eLifePlans, you’ll learn a winning formula for how to get clients or get hired in any profession. If you sometimes feel trapped between the desire to earn more and wanting to do work you really enjoy, Read more
The GET CLIENTS NOW! book was written with action groups and reading groups in mind. The 28-day program outlined in the book is ideal for use by a group of independent professionals working together, and the book has been adopted as a text by entrepreneurial support groups Read more
Established professionals and those who are new in business often have a difference of opinion about networking. The old-timers usually say that networking is one of their most important sources of clients, while the newcomers frequently claim Read more
Entrepreneurs are creative people, and frequently come up with new ways to do business. So many, in fact, that you need to choose wisely about which ones are worth your while to pursue. Making the right choice requires more than just determining profitability, Read more
I hear from many entrepreneurs that marketing is a struggle. They just can’t get enough clients to pay the bills, or they are spending more money to get each client than the sale is worth. So many of their efforts seem to fail. There must be an easier way, they tell me. Read more
In an ideal world, every independent professional would have both an attractive, content-rich website and a high-quality, well-written brochure or marketing kit. That way you could use either or both to attract and approach prospective clients. But when time and money are short, you may need to choose where to invest your resources. Read more
Have you developed a profile for who your best clients may be in the business-to-business marketplace? Do you know what kind of organizations need your service the most? Or what their biggest challenges are? Does your marketing strategy address these Read more
While the exact number of prospects each independent professional needs in his or her pipeline will vary, there are several useful guidelines that can help you compute this number for yourself. First of all, you need to determine how many new clients Read more
C.J. Hayden speaks to a live audience of career services professionals, including coaches, counselors, and resume writers. Does it seem like your marketing gets “stuck” somewhere and doesn’t produce the results you think it should? Here’s what you’ll learn Read more
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