If I had to name one thing that causes more independent professionals to fail at marketing than any other, it would be lack of follow-up. Every day, I see entrepreneurs do a fabulous job at filling their marketing pipeline with prospective clients, and then fail miserably at following up with them. Read more

C.J. Hayden is interviewed by Dr. Maya Bailey for her Positive Buzz Success Program on how to create and maintain a positive, optimistic attitude for marketing and selling. Here’s some of what you will learn: Read more

Believe it or not, there are only five possible outcomes to any sales conversation. When one person (the salesperson) attempts to influence another person (the prospect) to make a purchase of any type, knowing there are only five outcomes that can happen should help you increase your sales. Read more

The GET CLIENTS NOW! program uses a cookbook metaphor. The following brief glossary will help you understand what each of the terms used in the program represent. Read more

Paul Williams of Idea Sandbox designed this nifty tool for filling your marketing pipeline with new contacts after attending a networking event. It’s based on the GET CLIENTS NOW! “marketing recipe” for following up with contacts in Chapter 7: Filling the Pipeline. Read more

Publishing your articles online can be an affordable and effective method of attracting more traffic to your website and building your credibility as a professional. The quickest and easiest way to publish online is to submit your articles to article directories. Here is a list of 16 different article directories to get you started. Read more

If you’ve been networking for a while, you most likely have a long list of people you want to connect with on a regular basis. There’s the initial follow-up you do after you first meet someone, but what are you doing to ensure that people will remember you months or even years from now Read more

Roger Parker interviews C.J. for his Published and Profitable community on how to develop multiple streams of income from a nonfiction book. Included is C.J.’s story of how her writing career got started and where Get Clients Now! began. Read more

Established professionals and those who are new in business often have a difference of opinion about networking. The old-timers usually say that networking is one of their most important sources of clients, while the newcomers frequently claim Read more

You’d be surprised how often my clients and students ask me to help them find a surefire sales letter or phone script that they can copy to use for their own selling. Or maybe you wouldn’t. Perhaps you, too, have been misled into thinking that there is such a thing. Read more