It’s the nightmare of every professional who offers group programs. You design a powerful workshop, schedule a date, broadcast your marketing message… and no one registers. Then what? Read more

As a long-time GET CLIENTS NOW! program leader and now Director of Training and Licensing for GCN, I’ve noticed that one of the greatest areas of misunderstanding for users of the GCN system is the relationship between Appetizers and Success Read more

Offering free samples to prospective clients is a powerful method of increasing the know, like, and trust factor that makes people buy. When you are selling a professional service, potential clients have no way to see, feel, or taste what you will actually deliver. Read more

We all want more people to refer clients to us, and one way to encourage more referrals is offering to pay for them. By offering cash instead of merely our thanks or a small gift, it’s possible to increase the number of referrals you will get. However, this practice isn’t appropriate in all circumstances, and may have some unintended consequences. Read more

While it’s true that many business owners never take time to write a business plan, it’s also a fact that two-thirds of all new businesses fail in the first five years. The majority of failed businesses never had a written plan. Read more

Have you ever been stuck? Ever been in a rut that you couldn’t get out of easily? Ever felt that the harder you tried, the more you spun your wheels and the deeper you buried yourself? Read more

Sales and marketing partnerships are relationships established between companies with complementary products and services that can be sold to a mutual client. If you can build a strong relationship with sales partners, you’ll have the advantage Read more

“I don’t recommend you host your own teleclass,” I told my client.

“Why not?” she asked. “I thought public speaking was a great way to get clients.”

“It is,” I replied. “But hosting your own free teleclass isn’t public speaking; it’s a promotional event.” Read more

In order to get booked as a speaker, an essential tool is a one-page description of your speaking topic, and a capsule bio describing your expertise. The example below will give you a model to follow. Read more

This sample form for collecting and filing information about prospects and contacts is designed to be used as part of a manual contact management system, or as an input document for a computerized system. It records your prospects’ contact information, Read more