Sample Answers

Where can I meet with clients when I don’t have an office?

Q & A by C.J. HaydenMaintaining an office is an expensive proposition, and when your business doesn’t require meeting with clients daily, you may not want to take on that kind of overhead. But then when you do need to meet with a client in person, where do you do it? Read more

What Could Make Your Service Sell Itself?

Article by Frank TraditiRecently, I spoke with a friend who says he has the greatest job in the world, because essentially, his service sells itself. He works for an organization that helps students of any age get a graduate degree through well-known and highly respected Read more

Is there a glossary for the terms used in the Get Clients Now! program?

Q and A by Joan FriedlanderThe GET CLIENTS NOW! program uses a cookbook metaphor. The following brief glossary will help you understand what each of the terms used in the program represent. Read more

Are sample sessions a good idea?

Q & A by C.J. HaydenIt’s a common practice among coaches, consultants, health practitioners, and other professionals to offer a complimentary first session. The intent of this approach is to give prospective clients a taste of your work so they will want more. But how well does this work? Read more

Eight Characteristics of a Great Salesperson

Article by Frank TraditiReading this article’s title, you might be saying to yourself right now: “I’m not a salesperson,” “I hate selling,” or “Why do I need to learn about what makes a salesperson great?” But let’s take a look at what it really means to be a salesperson Read more

How do I set my hourly rate?

Q & A by C.J. HaydenI’m often asked by service business owners how to go about setting appropriate hourly rates. Entrepreneurs are often advised to compare their rates to the competition, but this isn’t the whole answer. As one business owner told me, “My competitors are charging anywhere from $50 to $150 per hour!” So what other factors should you be considering? Read more

Asking for Help Is Not Cheating

Article by C.J. HaydenA desperate entrepreneur contacted me recently. “I need to get clients immediately,” she said. “I’ve been trying for months with no success, and I’m almost out of money.” When I asked her how she had been marketing herself all this time, she gave me the following list of what she had been doing: Read more

I’m So Glad You Called

Article by Joan FriedlanderRecently, two women in one of my Get Clients Now! classes reported that prospects responded to their follow-up calls by saying, “I’m so glad you called.” These women realized that they probably would have lost the business if they waited for these prospects to call them. Read more

Five Top Places to Network

Article by Donna FeldmanHave you fallen into a networking rut? Do you keep going to the same events, or the same type of events, while wondering if there are other places to go? To help you expand your horizons, we’ve identified the top five types of groups to grow your network. Read more

What You Are Marketing Is Yourself

Article by C.J. Hayden“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Read more

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