As a business owner, you know how important it is to reach out and make new connections, and it’s likely a lot of your efforts are directed toward outreach. No doubt, you’ve also heard about the importance of following up, and have that as part of your plan, too. While I know it can be hard to do the outreach, it may be somewhat surprising to learn that follow-up seems to be as hard, if not harder, for many people. If this sounds familiar to you, read on! Read more
If I had to name one thing that causes more independent professionals to fail at marketing than any other, it would be lack of follow-up. Every day, I see entrepreneurs do a fabulous job at filling their marketing pipeline with prospective clients, and then fail miserably at following up with them. Read more
If you’ve been in business for any length of time, you’re likely familiar with the phrase “filling the pipeline.” Or in other words, making sure you’ve got enough people potentially interested in your services to keep your business going. As important as this is, and as much sense as it makes, it’s amazing how often it doesn’t happen. Read more
What’s stopping you from getting all the clients you want? Do you know? The answer to this one question may be the key to making your marketing more successful.
It would seem from the questions people ask me about marketing that everyone is trying to fix just one type of problem — how to fill their marketing pipeline with more new prospects. Read more
It’s the end of the year and you’re likely reflecting on what this year brought, as well as what next year holds in store. If you’ve got some curiosity about what the next big thing in business and life is for you, these questions can help get you moving. Read more
“I have a great website and publish a regular blog,” my client complained, “but I’m not getting any clients from it. The only new client I got this month was a referral from a friend. What am I doing wrong?”
It’s a common complaint of self-employed professionals that they spend a great deal of time and money on Internet marketing and social media with minimal results. You build an attractive website, launch an ezine or blog, set up a couple of social media profiles, and maybe try a Google AdWords campaign. But for all that effort, not much seems to come of it. What’s going on? Read more
Never underestimate the power of a thank you. Recently, I thanked someone for helping me solve a technical problem. She replied to my note of thanks by inviting me as a guest speaker for a group she chairs. I didn’t even know she chaired this group and I had never considered speaking there. This speaking opportunity would never have occurred if I hadn’t taken a moment to say thanks. It started me thinking about how often saying thank you turns into paying business. Read more
If you’ve used the Get Clients Now! 28-Day Program, you know there are two different types of action-oriented elements you can include: Success Ingredients and Daily Actions. Recently I’ve gotten several questions about the distinctions between these two, so let’s take a closer look. Read more
You know you need to follow up with prospective clients, but you often find yourself putting it off. “I already called them three times,” you think. Or, “They never answer the phone anyway.” Or, “I hate hearing no.” Or, “I don’t want to bug them.” Or, “What do I say that’s new?” Read more
As a business owner, there are a lot of things vying for your attention. Some days it’s easy to see what to do next; other days you’re lucky if you can even figure out where to start. Call clients back, do proactive marketing, have lunch or coffee with referral partners, follow up on leads from that networking event -– these are just some of the things on your to-do list. Read more
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