Sample Answers

What If You Were Wrong About Marketing?


Article by C.J. HaydenLately, I’ve been playing the “what if you were wrong” game with my coaching clients. It goes like this:

Client: Jane at XYZ Company hasn’t called me back. They must not want to hire me.
C.J.: What if you were wrong about that?
Client: Hmm, maybe I should call her and ask what’s up? Read more

How can I get prospects to return my calls?


Q & A by C.J. HaydenThe most important factor in getting people to return your calls is not the content of your message, but rather your pre-existing relationship with the person you are calling. If they know who you are and have a positive experience of you already, they are much more likely to return your call, Read more

What’s My Next Big Thing? 10 Points to Consider


Article by Kristine CareyIt’s the end of the year and you’re likely reflecting on what this year brought, as well as what next year holds in store. If you’ve got some curiosity about what the next big thing in business and life is for you, these questions can help get you moving. Read more

Don’t Wait for Tax Time to Look at the Bottom Line


Article by C.J. HaydenA curious thing happens to entrepreneurs in the spring of every year. They wake up one day and realize they had better figure out how much money they made last year so they can pay their taxes. But wait, shouldn’t a business owner already know how much money he or she made last year Read more

Handling Tough Questions from Prospects


Article by C.J. HaydenResponding to an inquiry, placing a follow-up call, or making a sales presentation are all situations where you can expect your prospects to ask questions. Preparation is the key to a confident response, but unfortunately, sometimes we prepare only for the questions we want to hear, and not for the tougher ones clients often ask. Read more

Marketing at Any Cost


Article by C.J. Hayden“Will this marketing approach be worth my while?” It’s a question independent professionals often ask. But there’s a related question that, unfortunately, they ask much less often: “How much will it cost compared to what it brings in?” Surprisingly few professionals know the answer to this crucial question, and many admit it had simply never occurred to them. Read more

Carving Out Your Niche


Article by Frank TraditiIt’s a strong temptation when starting out with a new business to market to everyone. You don’t want to miss out on any possible opportunity. If you take the approach that anyone can be a client, how can you lose? Read more

How is Marketing Like Dating?


Article by Joan FriedlanderHave you ever attended a networking meeting and met someone you really liked and were sure you could help? When they found out about your services and learned how you help people like them they said, “You’ve got just what I’ve been looking for. Read more

Life-in-a-Notebook Planning System


Tool/Example by C.J. HaydenClients and students often ask me, “C.J., you always seem to have a million things going on. How do you keep track of it all?” Their questions imply that they believe I am more organized, focused, or productive than the average bear. Personally, I’m not so sure that’s true. You should see my desk, for example! But I do have a system, and in honor of New Year’s resolution-makers everywhere, I’m going to share it with y’all. Read more

What Are You Choosing?


Article by Grace DurfeeIs it human nature to keep making the same choices over and over again? Perhaps with the wisdom collected over years of experience we weed out what doesn’t appeal to us and choose to stick to what we know works. There’s comfort and safety in routine and the familiar. But boxing ourselves into a limited repertoire may begin to wear thin. Read more

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