How many times already today has someone tried to sell you something? The ads come in by email, postal mail, fax, radio, magazines, newspapers, TV, and your web browser; the salespeople write you, call you, and approach you in the store or showroom. Read more

To keep track of your personal GET CLIENTS NOW! marketing action plan on a daily basis, you’ll need a blank copy of the Tracking Worksheet from the book. Here’s a PDF version you can download, print, and fill in. Read more

If cold calling businesses and organizations is an approach that makes sense for your business, you’ll find this activity more productive when you do some advance research before placing your call. You’ll often have more success speaking to someone live if you already have the name of a decision maker before you get on the phone. Read more

One of the most powerful ways to gain more exposure for your business is to offer your services as a public speaker. Public speaking can help grow your business quickly by building your visibility and credibility at the same time. Read more

It’s the ultimate question, isn’t it? You work hard at marketing to make contact with potential clients. Then you work even harder to get a chance speak with them about what you have to offer. But how do you actually get them to hire you? The answers may not be what you think. Read more

One of the biggest complaints I hear today is that entrepreneurs aren’t getting the recognition they deserve. Many business owners looking to land more lucrative clients and contracts struggle to distinguish themselves in an authentic and profitable way. Recently, I’ve honed in on what it takes to turn what I call “The Scorching Hot Sweet Spot™” in your business into cold, hard cash! Read more

Many solopreneurs would like to incorporate more of a social benefit focus into their business. Being more socially responsible is a worthwhile goal for any size business, of course, but what if you want to go beyond basic social responsibility? Read more

You can make many excellent contacts for your business by meeting people at non-business events and locations. If you have been limiting the scope of networking to something that only takes place at an official “networking event,” consider a much wider definition. Read more

In this audio interview hosted by Dave Summers of the American Management Association, C.J. talks about the biggest marketing mistakes most entrepreneurs make, building an effective marketing system, how to overcome your fears of self-promotion, Read more

Do you ever have days when you just don’t want to? First you don’t want to make your bed or eat the right food. Then it ratchets up to not wanting to be nice, call people back, or do what you know needs to be done to keep your business running and thriving. Maybe it escalates to the point where you just don’t want to do anything except maybe sit on the couch, eat Cheetos, and watch Law & Order reruns. Read more