Sample Answers

Three Ways to Jump Start Your Marketing


Article by C.J. HaydenWe’re an impatient society these days. The blazing speed of transmission we experience daily for news and communications has raised our expectations for how fast everything should happen. So when someone tells us our marketing will take time to pay off, we don’t have a lot of patience for it. Read more

If You Dread Follow-Up Calls, So Will Your Prospects


Article by C.J. HaydenThe classic approach to placing follow-up calls comes with some challenges. The usual image of a follow-up call is to pick up the phone and ask your prospects, “Are you ready to hire me?” When you’re calling potential referral sources, the question may become, “Got any referrals for me? For most independent professionals, this process isn’t much fun. In fact, it’s disagreeable enough that we may avoid it entirely. Read more

Give It Time


Article by Grace DurfeeI made a big pot of soup this week for a potluck gathering with friends. Making soup is not a process you can rush, but it is well worth the wait. Read more

What Do Your Clients Need?


Article by C.J. Hayden“Every person who has ever started a business, I imagine, thought he had a good idea. It’s the smart person, and the rare person, who tries to find out the most important thing: do other people think it’s a good idea?” Read more

Get Clients Now! Excel Tracking Worksheet


Tool/Example by Joan FriedlanderIf you’d prefer to track your GET CLIENTS NOW! marketing action plan on your computer instead of on paper, you’ll find this Excel version of the Tracking Worksheet handy. You can download the file, fill in the details of your plan, and update as often as you’d like. Read more

How should I respond to email inquiries?


Q & A by C.J. HaydenQ. I’m recently seeing an increase in email inquiries about my services. That’s good news, but most of these don’t seem to turn into clients. What’s the most effective way to follow up on email queries?

A. In my experience, a significant number of email inquiries are from window shoppers, tire kickers, and looky-loos. What I’ve found is that those that turn into business are the queries from people who tell me they were referred by someone I know, heard me speak, read my book/an article, subscribed to my newsletter, etc. Read more

Future of the Coaching Business


Audio by C.J. HaydenC.J. Hayden is interviewed by Milana Leshinsky on the future of coaching as a business and what coaches need to do to succeed. Here’s what you’ll learn in this interview: Read more

How Will I Benefit by Hiring You?


Article by Frank TraditiIn a previous article, The Pop Quiz You Need to Pass, I talked about three simple questions you must be prepared to answer any time you speak with a prospect. One of these three is: “How will I benefit by using your services?” Read more

From Conversation to Client in Four Simple Steps


Article by C.J. HaydenOur lives as professionals marketing our own services would be much easier if clients would simply read our sales copy and decide to hire us. But in the real world, it rarely works that way. Instead, we must have conversations with our prospects before a sale takes place -– sometimes several conversations. Read more

What If No One Signs Up?


Article by C.J. HaydenIt’s the nightmare of every professional who offers group programs. You design a powerful workshop, schedule a date, broadcast your marketing message… and no one registers. Then what? Read more

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