Does it seem like you spend much of your marketing time sending out messages that never get received? You call a prospective client to follow up on an email or letter you sent, and they say they never got it. You leave someone a voice mail message you’re sure will get their attention, but they never call you back. Read more

In order to get booked as a speaker, an essential tool is a one-page description of your speaking topic, and a capsule bio describing your expertise. The example below will give you a model to follow. Read more

Believe it or not, there are only five possible outcomes to any sales conversation. When one person (the salesperson) attempts to influence another person (the prospect) to make a purchase of any type, knowing there are only five outcomes that can happen should help you increase your sales. Read more

Once you’ve decided on a networking event to attend, what can you do to prepare for a positive and productive networking experience? Here are seven pre-event planning steps to help you feel more confident when you enter the room. Read more

For years, I heard that if you want to get something done, ask a busy person to do it. Implication: busy people are successful. I’m sure some people still subscribe to this philosophy. I don’t any more, especially when it comes to successful business ownership. Read more

I’m often asked by service business owners how to go about setting appropriate hourly rates. Entrepreneurs are often advised to compare their rates to the competition, but this isn’t the whole answer. As one business owner told me, “My competitors are charging anywhere from $50 to $150 per hour!” So what other factors should you be considering? Read more

We self-employed professionals are constantly faced with difficult choices about how to best grow our businesses. Should I pursue this line of business or that one? Would it serve me better to choose Niche A or Niche B? Read more

Professionals and service business owners who have been operating for a while always say they get most of their clients by word of mouth. But if you’re relatively new in business, no one is talking about you yet. How can you start building word of mouth right away instead of just waiting for it to happen? Read more

Do you conduct your online networking using the same social skills you use at an in-person event, or do you leave those skills behind the minute you log in to a social networking site? Read more

Pat Lynch of Women’s Radio interviews C.J. on some of the key sales and marketing secrets of the GET CLIENTS NOW! system. Here’s what you will learn in this audio: Read more