Do you know how your website fits into the overall marketing strategy for your business? Do you have a strategy for your website as a marketing tool? If you’re like many self-employed professionals I speak with, you probably don’t. Read more
In order to get booked as a speaker, an essential tool is a one-page description of your speaking topic, and a capsule bio describing your expertise. The example below will give you a model to follow. Read more
How many times already today has someone tried to sell you something? Ads come in by email, snail mail, fax, radio, magazines, newspapers, TV, and your web browser. Salespeople write you, call you, and approach you in the store or showroom. Read more
Do you conduct your online networking using the same social skills you use at an in-person event, or do you leave those skills behind the minute you log in to a social networking site? Read more
When you’re just starting out in business, it’s a safe bet that you need more clients. But what if you have been up and running for a while, and you’re still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn’t always the case. Read more
This sample letter of agreement for paid speaking engagements covers payment arrangements, an advance deposit, cancellation and force majeure clauses, handouts, A/V requirements, and back-of-the-room sales. Read more
When launching a professional practice or service business, the success of your first few months of operation is crucial. If you are a typical service business owner, you’re starting up with less capital than a storefront or product-based business. You are likely to have the expectation that you will begin earning income right away. Read more
Let’s face it, many service business professionals treat self-promotion as a necessary evil. We know we have to do it, but we just don’t like it. Professionals often say, “I love my work, but I wish I didn’t have to keep finding customers.” We describe the process of marketing as distasteful, frustrating, intimidating, and just plain scary. Read more
Whoever said, “If you build it, they will come” was not referring to your LinkedIn profile! On LinkedIn, once you’ve built a completely optimized profile it’s time to go connect with people. Why? Because your connections are your network and your network is what makes LinkedIn work for you. Read more
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