Sample Answers

Marketing with Referral Partnerships and Strategic Alliances


Audio by C.J. HaydenIn this audio workshop with a live audience of professional coaches, C.J. Hayden and Frank Traditi share how to create referral partnerships and strategic alliances that allow you to harness the power of people to bring your products and services to a larger audience. Read more

How do I set my hourly rate?


Q & A by C.J. HaydenI’m often asked by service business owners how to go about setting appropriate hourly rates. Entrepreneurs are often advised to compare their rates to the competition, but this isn’t the whole answer. As one business owner told me, “My competitors are charging anywhere from $50 to $150 per hour!” So what other factors should you be considering? Read more

What’s the difference between a Success Ingredient and a Daily Action?


Q & A by Kristine CareyIf you’ve used the Get Clients Now! 28-Day Program, you know there are two different types of action-oriented elements you can include: Success Ingredients and Daily Actions. Recently I’ve gotten several questions about the distinctions between these two, so let’s take a closer look. Read more

Need More Referrals? Partner Up!


Article by C.J. HaydenHave you ever considered that prospective clients who are referred to you are much more likely to become your customers than those who come to you in any other way? The endorsement of a referral carries so much weight that referred prospects ask fewer questions about your qualifications, are less likely to shop for the lowest price, and typically make their buying decisions much more quickly. Read more

Beyond Billable Hours


Article by C.J. HaydenIn any professional services business, you typically begin by serving clients one-to-one. As you improve your skills at marketing yourself and begin filling your practice, eventually you discover there are only so many hours in the day. You want to keep growing your business, but you have no more time available for additional clients. What can you do? Read more

Is bartering services with other business owners a good idea?


Q & A by C.J. HaydenBartering can be a very useful strategy, especially when your business is young. By arranging trades for certain products and services, you can obtain what you can’t afford to buy, save money, and avoid incurring extra debt. Read more

Dare to Delegate


Article by Joan FriedlanderWhy delegate? If you are serious about growing a profitable, thriving business you need help. And, the help you receive needs to be the best you can afford so you can rely on the people you hire. Read more

Unraveling Success


Article by Joan FriedlanderWe sometimes look with awe and envy when we see someone who we consider has made it. Why? Because we believe they must know something we don’t know, have something we don’t have — and maybe they do. They had a vision they were willing to fund with their time, energy, Read more

Five Top Places to Network


Article by Donna FeldmanHave you fallen into a networking rut? Do you keep going to the same events, or the same type of events, while wondering if there are other places to go? To help you expand your horizons, we’ve identified the top five types of groups to grow your network. Read more

Prospects You Don’t Want As Clients


Article by C.J. HaydenIt sometimes seems in the game of marketing professional services that the only rule is to land the client at all costs. We spend an enormous amount of time and effort pursuing our prospects — tracking down the decision-maker, making sales calls, writing proposals, and following up over and over. But not every prospect is a good candidate for becoming a client. In fact, some of them can be downright detrimental to your business. Read more

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