Many aspects of business are driven by numbers, but marketing often seems to be all about words. Whether it’s naming your business or brand, coming up with a tag line, or writing copy for your website, you probably spend a big chunk of your marketing time trying to find just the right words to use.
While you’re busy hunting for the perfect words, your business cards don’t get printed, your web copy doesn’t get posted, and your marketing emails don’t get sent. When you don’t have adequate marketing tools in place, you don’t market. No marketing; no clients. And all for the want of a few good words!
For major projects like a website, brochure, or postal direct mail campaign, hiring a copywriter may be a wise investment. But there are also steps you can take to improve your own ability to communicate about your business in writing. Here are four strategies you can use to break your marketing writer’s block without breaking the bank:
As business owners, we are frequently offered “opportunities” that may deliver a significant return, but also have the potential to take up a great deal of time. You may be asked to provide your professional expertise, collaborate on a project, help with organizing an event, or Read more
In this audio workshop with a live audience of professional coaches, C.J. shares what it really takes to sell products and programs at premium prices, including promotional tactics, copywriting techniques, building strategic alliances, and establishing credibility. Read more
Remember the old “pop quiz” when you were in school? Wasn’t it a great feeling when you were prepared with all the answers? On the other hand, it was a real drag when you were caught off guard and didn’t have a clue. Read more
What’s all the fuss about work? You scheme about it, dream about it, suffer through it, suffer for it, lie about it, cry about it, hope for it, act like it’s gonna save you, hide in it, hide from it, blame it for things you don’t want to take responsibility for, wrap your identity up in it, use it for status. Why is it such a big deal? I mean, really, seriously, who cares? A full-time employee spends 2000+ hours a year working; if you’re gonna spend that amount of time and energy on your business, don’t you think you oughta darn well like it? Read more
Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can’t see the outcome in advance. They have to trust that your work will produce a result they will like, Read more
If you’ve been in business for any length of time, you’re likely familiar with the phrase “filling the pipeline.” Or in other words, making sure you’ve got enough people potentially interested in your services to keep your business going. As important as this is, and as much sense as it makes, it’s amazing how often it doesn’t happen. Read more
Remember back in grade school when the teacher asked you to hold hands with a friend on field trips? The idea behind the buddy system is that it’s much harder to get lost if there are two of you traveling together. When you get into trouble, your buddy can help you out, Read more
Meeting new people in person is still one of the best ways to market your services. If you do a good job at this, you will quickly end up with a desk drawer filled with business cards. But then what do you do with them? Read more
It’s a common practice among coaches, consultants, health practitioners, and other professionals to offer a complimentary first session. The intent of this approach is to give prospective clients a taste of your work so they will want more. But how well does this work? Read more
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