Sample Answers

Networking Follow-Up Tool


Tool/Example by C.J. HaydenPaul Williams of Idea Sandbox designed this nifty tool for filling your marketing pipeline with new contacts after attending a networking event. It’s based on the GET CLIENTS NOW! “marketing recipe” for following up with contacts in Chapter 7: Filling the Pipeline. Read more

How can I build the know-like-and-trust factor?


Q and A by Joan FriedlanderIf you’ve ever taken a course in marketing, you’ve heard of the “know-like-and-trust-factor.” It seems it would be worthwhile to understand this factor and what it really means to us. Read more

More Is Not Necessarily Better


Article by C.J. HaydenHave you ever noticed what happens when an independent professional speaks up in a group or posts to a message board and says, “I’m not getting enough clients. What should I do?” Inevitably, everyone responds with a different marketing idea. “Have you tried joining a leads group?” one person asks. Someone else suggests, “What about writing a blog?” Read more

Publish or Perish


Article by C.J. HaydenWhen you place a call to a prospective client, does the person you are calling already know your name, even if you have never met? When new clients are referred to you, do they often say that they’ve heard of you from several different sources? Read more

What’s the difference between a Success Ingredient and a Daily Action?


Q & A by Kristine CareyIf you’ve used the Get Clients Now! 28-Day Program, you know there are two different types of action-oriented elements you can include: Success Ingredients and Daily Actions. Recently I’ve gotten several questions about the distinctions between these two, so let’s take a closer look. Read more

Getting Smart About Getting Referrals


Article by C.J. HaydenSavvy independent professionals know that referrals are the best way to land new clients. But getting those referrals can sometimes be a challenge. When referrals don’t come easily — or the ones you get seem to be off track — it’s tempting to forget about building referrals and spend time on cold calling, boilerplate letters and emails, or advertising, even though you know those approaches aren’t as effective in the long run. Read more

What If No One Signs Up?


Article by C.J. HaydenIt’s the nightmare of every professional who offers group programs. You design a powerful workshop, schedule a date, broadcast your marketing message… and no one registers. Then what? Read more

Why Should They Hire You Instead of the Competition?


Article by C.J. HaydenWhen business is slow, every lead has to count. If there may be fewer opportunities for you to pursue, you need to take maximum advantage of every one. When you pursue a prospective client all the way through the sales cycle, but in the end they choose someone else, the rejection can be painful. “Why wasn’t it me?” you keep asking yourself. Read more

Should I post my fees on my website?


Q & A by C.J. HaydenThere are good reasons in favor of both sides of this question. If you post your fees on your site, you can prequalify prospects and save time responding to inquiries. But if you don’t post them, you can vary your fees based on the prospect’s needs and situation. Here are some pros and cons about posting fees and some suggested alternatives Read more

Unraveling Success


Article by Joan FriedlanderWe sometimes look with awe and envy when we see someone who we consider has made it. Why? Because we believe they must know something we don’t know, have something we don’t have — and maybe they do. They had a vision they were willing to fund with their time, energy, Read more

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