Sample Answers

You Gotta Have a System


Audio by C.J. HaydenIn this audio interview hosted by Cole Silver, author of How to Create Wealth and Freedom in Your Law Practice, C.J. describes key sales and marketing strategies for professionals, beginning with the core principle that you’ve “gotta have a system” Read more

Tooting Your Own Horn


Article by C.J. Hayden“If he who has a thing to sell
Goes and whispers in a well,
He won’t be so apt to make the dollars
As he who climbs a tree and hollers!”
Read more

Do You Know Your Brand As Well As Your Coffee Order?


Article by Frank Traditi“I’ll have a grande, no foam, non-fat, six-pump, caramel, extra hot, latte macchiato.” This is what I actually heard someone order at a local famous-name-brand coffee shop. What has the world come to? In order to make it through the day, we have to order Read more

Get Clients from Speaking: Be the Guest, Not the Host


Article by C.J. Hayden“I don’t recommend you host your own teleclass,” I told my client.

“Why not?” she asked. “I thought public speaking was a great way to get clients.”

“It is,” I replied. “But hosting your own free teleclass isn’t public speaking; it’s a promotional event.” Read more

Tips to Get Your Marketing Unstuck


Audio by C.J. HaydenChristopher McAuliffe interviews C.J. Hayden on The Coaching Show on how learning more about your stuck places can fix what’s wrong with your marketing. Here’s what you’ll learn in this program: Read more

More Is Not Necessarily Better


Article by C.J. HaydenHave you ever noticed what happens when an independent professional speaks up in a group or posts to a message board and says, “I’m not getting enough clients. What should I do?” Inevitably, everyone responds with a different marketing idea. “Have you tried joining a leads group?” one person asks. Someone else suggests, “What about writing a blog?” Read more

If Your Marketing Works, Are You Prepared to Sell?


Article by C.J. HaydenMost of the information and effort aimed at getting more clients focuses on promotion and attraction. You’ll find plenty of advice on how to tell the world about your business, make the phone ring, or get inquiries to arrive in your email inbox. But once you’ve been marketing yourself for a while, you discover that turning those prospects into paying clients can be pretty darned difficult. I find that many professionals are simply not prepared to sell to the prospects they attract. Read more

Is a Trade Show Booth Worth the Money?


Article by C.J. HaydenIf you’re an active networker, it’s likely that the organizations you belong to will offer you an exhibit booth at an upcoming conference or meeting. But is this kind of exposure a good investment for a consulting or professional services business? Read more

From Prospect to Client in Thirty Seconds


Article by C.J. HaydenThe process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Then you follow up some more, Read more

How to Get Beyond Networking Small Talk


Article by Frank TraditiYou’ve decided to take the plunge and make networking a regular practice. You’ve picked the organizations or events where you want to go, and you start to meet people. You’re doing a good job of breaking the ice with a creative opening line or two, but then what happens? Read more

Welcome to the GET CLIENTS NOW! Answer Center

Wondering how to get more clients? We've got all the answers! See 10 sample answers at left. To see what else we've got, use the Keyword Search box, or click on any category or author you see listed below. It's all free!