Sample Answers

Six Ways to Expand your LinkedIn Network


Article by Donna FeldmanWhoever said, “If you build it, they will come” was not referring to your LinkedIn profile! On LinkedIn, once you’ve built a completely optimized profile it’s time to go connect with people. Why? Because your connections are your network and your network is what makes LinkedIn work for you. Read more

How to Work Your Network


Article by Donna FeldmanBrowse the Internet, read the newspaper, or thumb through a magazine, and you’re bound to see an article advising you to use your network to help you grow your business. But how exactly do you do that? Read more

What’s Your Business Model?


Article by C.J. HaydenIf you have enough clients to keep you busy, you must be making a good living, right? Well, not necessarily. Some of the busiest professionals around aren’t earning enough to pay their bills. Read more

How long should you keep following up with a prospect?


Q & A by C.J. HaydenIt often happens that we follow up with prospects multiple times without getting a response. If you call them, email them, and send them letters, but you never get through or hear back, at what point should you scratch them off the list and move on? The rule I’ve always used to make this decision is: evaluate the value of the potential sale. Read more

Turning Samples Into Sales


Article by C.J. HaydenOffering free samples to prospective clients is a powerful method of increasing the know, like, and trust factor that makes people buy. When you are selling a professional service, potential clients have no way to see, feel, or taste what you will actually deliver. Read more

How can I grow my one person company?


Q & A by C.J. HaydenIf you’ve been operating a successful professional services firm as a solopreneur, it can be a smart move to leverage your experience, contacts, and track record in the industry by adding other professionals to your team. Read more

Stop Selling and Start Serving (Audio)


Audio by C.J. HaydenHow many times already today has someone tried to sell you something? Ads come in by email, snail mail, fax, radio, magazines, newspapers, TV, and your web browser. Salespeople write you, call you, and approach you in the store or showroom. Read more

Web Technology in Marketing: Friend or Foe?


Article by C.J. HaydenEvery independent professional should have a website, an ezine or blog, and an email marketing strategy, right? If you’re not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that’s what most marketing experts would have you believe. Read more

Automation is Not a Four-Letter Word


Article by Joan FriedlanderIn recent years the purpose of automation has shifted from increasing productivity and reducing costs, to broader issues, such as increasing quality and flexibility. ~ Wikipedia Read more

You Can’t Be All Things to All People and Win


Article by Joan FriedlanderSuccessful entrepreneurs know who they are, what they’re good at, and who they want to serve. Even if you really, really want to serve anyone who asks for your assistance, you simply don’t have time to, especially if you’re good at what you do and your service is in demand. Read more

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