Recently I taught a class at the Small Business Administration, where we discussed many characteristics of successful business owners. When discussing communication, and differing communication styles, it became apparent that most of us assumed that others communicated the way we did — or at the very least, could hear and understand what we were communicating. Turns out that’s an assumption that isn’t always correct. Read more
When you’re just starting out in business, it’s a safe bet that you need more clients. But what if you have been up and running for a while, and you’re still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn’t always the case. Read more
We self-employed professionals are constantly faced with difficult choices about how to best grow our businesses. Should I pursue this line of business or that one? Would it serve me better to choose Niche A or Niche B? Read more
In this live interview hosted by Louise Crooks, C.J. shares dozens of marketing essentials for coaches and independent professionals, and answers audience questions about how to get clients. Learn what marketing mistakes to avoid, and how to overcome obstacles to success. Read more
What’s all the fuss about work? You scheme about it, dream about it, suffer through it, suffer for it, lie about it, cry about it, hope for it, act like it’s gonna save you, hide in it, hide from it, blame it for things you don’t want to take responsibility for, wrap your identity up in it, use it for status. Why is it such a big deal? I mean, really, seriously, who cares? A full-time employee spends 2000+ hours a year working; if you’re gonna spend that amount of time and energy on your business, don’t you think you oughta darn well like it? Read more
“I don’t have enough clients,” one of my students told me. “I’d love to put more effort into marketing, but I’m so busy, I don’t have the time.” This independent professional’s dilemma might seem humorous, but it’s no joke. I’ve heard this complaint repeatedly from professionals and small business owners. Read more
Summer is here, but it seems many of your potential clients are not. When you get the response “I’ll be on vacation until…” one too many times, it’s easy to become discouraged about summertime marketing. But fear not, there’s plenty you can do to build your business in the summer months. Here are ten cool ideas for what to do while the weather is hot. Read more
If you’re using the GET CLIENTS NOW! sales and marketing system on your own or with a group, you’ll need a blank copy of the Action Worksheet from the book to create your marketing plan. Here’s a PDF version you can download, print, and fill in. Read more
Remember back in grade school when the teacher asked you to hold hands with a friend on field trips? The idea behind the buddy system is that it’s much harder to get lost if there are two of you traveling together. When you get into trouble, your buddy can help you out, Read more
If you’re ready to get started speaking to promote your business, the first challenge you may encounter is finding places that will welcome you as a speaker. One of the best approaches I have found to locate new speaking venues is to scan public event calendars on a regular basis. Read more
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