Sample Answers

Want More Business? Speak Up!


Article by C.J. HaydenSpeaking in public can be a powerful marketing tactic for any professional. Public speaking increases your visibility, boosts your credibility, and establishes you as an expert in your field. It puts you in direct contact with potential clients in such an impactful way that you may find yourself closing a sale before you leave the room. Read more

Where can I find places to speak?


Q & A by C.J. HaydenIf you’re ready to get started speaking to promote your business, the first challenge you may encounter is finding places that will welcome you as a speaker. One of the best approaches I have found to locate new speaking venues is to scan public event calendars on a regular basis. Read more

Does Your 30-Second Commercial Rock?


Article by Joan FriedlanderJust 30 seconds is all we ask. Just 30 seconds is all we have. Just 30 seconds is all it takes. How many times do you need to revise that 30-second introduction before it’s specific enough, interesting enough, and poignant enough to engage another person in conversation? Read more

How to Get Your Marketing Unstuck


Audio by C.J. HaydenC.J. Hayden speaks to a live audience of career services professionals, including coaches, counselors, and resume writers. Does it seem like your marketing gets “stuck” somewhere and doesn’t produce the results you think it should? Here’s what you’ll learn Read more

How can I send my ezine to a large number of subscribers?


Q & A by C.J. HaydenWith a small number of subscribers, you can send your ezine the same way you send regular email. But once you have 50 or more people on your list, you will start encountering problems if you continue doing it this way. What you need is a mailing list management system, and there are three that I recommend, depending on your needs. Read more

What If No One Signs Up?


Article by C.J. HaydenIt’s the nightmare of every professional who offers group programs. You design a powerful workshop, schedule a date, broadcast your marketing message… and no one registers. Then what? Read more

Give Your Marketing a Chance to Work


Article by Frank TraditiWhat does nearly every independent professional wish for when marketing for new clients? They wish they could see results faster. Time is the worst enemy of a small business owner. I’m convinced that the day I chose to open my business, the clock started Read more

Are you a Professional Email Answerer?


Article by Kristine CareyAs a business owner, there are a lot of things vying for your attention. Some days it’s easy to see what to do next; other days you’re lucky if you can even figure out where to start. Call clients back, do proactive marketing, have lunch or coffee with referral partners, follow up on leads from that networking event -– these are just some of the things on your to-do list. Read more

Is That a Feature or a Benefit?


Article by C.J. HaydenYou’ve heard it many times before: you need to sell benefits to your clients, not features. Whether you are writing copy, talking about what you do, or engaged in a sales presentation, it’s the benefits and results of the service you provide that you should emphasize, rather than its features or how it works. But it’s not always easy to get this right. Read more

Is Your Marketing Stuck for Words?


Article by C.J. HaydenMany aspects of business are driven by numbers, but marketing often seems to be all about words. Whether it’s naming your business or brand, coming up with a tag line, or writing copy for your website, you probably spend a big chunk of your marketing time trying to find just the right words to use.

While you’re busy hunting for the perfect words, your business cards don’t get printed, your web copy doesn’t get posted, and your marketing emails don’t get sent. When you don’t have adequate marketing tools in place, you don’t market. No marketing; no clients. And all for the want of a few good words!

For major projects like a website, brochure, or postal direct mail campaign, hiring a copywriter may be a wise investment. But there are also steps you can take to improve your own ability to communicate about your business in writing. Here are four strategies you can use to break your marketing writer’s block without breaking the bank:

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