If you’re using the GET CLIENTS NOW! sales and marketing system on your own or with a group, you’ll need a blank copy of the Action Worksheet from the book to create your marketing plan. Here’s a PDF version you can download, print, and fill in. Read more
If you’ve ever taken a course in marketing, you’ve heard of the “know-like-and-trust-factor.” It seems it would be worthwhile to understand this factor and what it really means to us. Read more
You know how critical it is to follow up your initial contacts or mailings with a personal phone call, but somehow your list of calls to make always seems to get longer instead of shorter. Days or even weeks go by before you place important calls, and there always seems to be Read more
I love to look at company websites. There’s a great deal of value to be found from web surfing that you just can’t get from many other places. You can become educated, entertained, smart, motivated, or even happy. Heck, you might even get all of that from one website! Read more
You can learn a lot about marketing by listening to the radio. And you can learn even more by noticing when you’re not listening. A clear signal and music or talk you like to hear will keep you tuned in to a particular station. But too much static, too many ads, or programming not to your taste will overwhelm the signal, and all you’ll hear is noise. Read more
Why is it so hard for small business owners and independent professionals to make the sale? I think we’ve forgotten the basic building blocks of two-way communication that allow a sale to take place. We’re looking for the Holy Grail of techniques that will bring in more business. A silver bullet sales process. The perfect close. A sales letter that will attract droves of new clients. A software program that automatically sells your service with a touch of a button. Read more
I frequently recommend to entrepreneurs that they focus their marketing on building referral partnerships instead of attracting clients by advertising and promotion or approaching them cold. With a few pointers, most entrepreneurs can identify many possible referral sources. But I’m often asked how to best go about approaching these potential partners. Read more
This sample fee sheet for paid speaking engagements shows a range of fees for programs of different length and travel to varying locations. Also included is detail about travel expenses to be billed to the client. Read more
If you’ve used the Get Clients Now! 28-Day Program, you know there are two different types of action-oriented elements you can include: Success Ingredients and Daily Actions. Recently I’ve gotten several questions about the distinctions between these two, so let’s take a closer look. Read more
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