To increase your chances of getting your ezine or marketing emails past spam filters, it’s a good idea to ask your subscribers to “whitelist” your address with their email provider or spam filter. But many of your subscribers won’t know how to do this. Read more

“I’ll have a grande, no foam, non-fat, six-pump, caramel, extra hot, latte macchiato.” This is what I actually heard someone order at a local famous-name-brand coffee shop. What has the world come to? In order to make it through the day, we have to order Read more

“I asked a new client recently what he had been doing to market his professional services. “Everything,” he said. “I’ve been running pay-per-click ads on the web, I paid a copywriter to write a sales letter and mailed it to a list of local companies, I have a display ad in the Yellow Pages, I’ve even been posting flyers around town… and I still have almost no business.” Read more

The most important factor in getting people to return your calls is not the content of your message, but rather your pre-existing relationship with the person you are calling. If they know who you are and have a positive experience of you already, they are much more likely to return your call, Read more

Many solopreneurs would like to incorporate more of a social benefit focus into their business. Being more socially responsible is a worthwhile goal for any size business, of course, but what if you want to go beyond basic social responsibility? Read more

If you’d prefer to track your GET CLIENTS NOW! marketing action plan on your computer instead of on paper, you’ll find this Excel version of the Tracking Worksheet handy. You can download the file, fill in the details of your plan, and update as often as you’d like. Read more

I’ve been asking successful independent professionals lately what it was they did that launched their success. What activity helped them the most to stop struggling to market themselves and start finding clients with more ease? Read more

Have you ever thought about calling someone to offer them your services, or invite them to coffee, or some other business-y thing, only to put the phone down and get distracted doing something else? When I think about drawing a straight line from my activities to making money, direct contact is the #1 thing that comes to mind. Which leads the question, what is direct contact, why is it sometimes so hard to do, and why does it strike fear into the hearts of so many of us? Read more

Does it seem like you spend much of your marketing time sending out messages that never get received? You call a prospective client to follow up on an email or letter you sent, and they say they never got it. You leave someone a voice mail message you’re sure will get their attention, but they never call you back. Read more

What’s stopping you from getting all the clients you want? Do you know? The answer to this one question may be the key to making your marketing more successful.

It would seem from the questions people ask me about marketing that everyone is trying to fix just one type of problem — how to fill their marketing pipeline with more new prospects. Read more