Sample Answers

Public Speaking, Your Business and You


Article by Kristine CareyHave you ever considered using public speaking as a way to get noticed and get clients? Does the idea of standing up in front of a group, even a small one, strike fear into your heart? Or maybe you love it, yet haven’t explored using it in your business. And what is public speaking, anyway? Read more

Workshop Evaluation Questionnaire


Tool/Example by C.J. HaydenThis questionnaire can be used to collect evaluations from the audience at the conclusion of a workshop or speaking engagement. It includes space for comments about the program, a testimonial quote, a referral to others who might be interested, Read more

Should I offer a free teleclass to get clients?


Q & A by C.J. HaydenYou’ve probably seen many people offering free teleclasses or webinars to land clients for their products and services, and it may seem to you like this is an easy, affordable approach. But it’s not for everyone. Whether or not this is a good idea depends quite a bit on how you plan to attract people to attend. Read more

You Gotta Have a System


Audio by C.J. HaydenIn this audio interview hosted by Cole Silver, author of How to Create Wealth and Freedom in Your Law Practice, C.J. describes key sales and marketing strategies for professionals, beginning with the core principle that you’ve “gotta have a system” Read more

Creating Tangible Products


Audio by C.J. HaydenC.J. Hayden interviews Marcy Nelson-Garrison on how to create tangible products to complement your professional services business. Here’s what you’ll learn in this interview: Read more

Is Your Marketing as Good as Your Service?


Article by Joan FriedlanderMarketing is the first thing to go when you get busy or distracted. Though you may have spent a lot of time developing the processes behind the service you offer, you may have neglected to put the same level of effort into developing your marketing processes. Read more

What If No One Signs Up?


Article by C.J. HaydenIt’s the nightmare of every professional who offers group programs. You design a powerful workshop, schedule a date, broadcast your marketing message… and no one registers. Then what? Read more

How can I coin a creative brand name or tag line?


Q & A by C.J. HaydenIf you’re feeling stuck about naming your business or brand, or finding just the right phrase for your tag line, here’s one of my favorite techniques for stimulating your creativity. Take a pad of small sticky notes and on each note write one word that says something to you about your business or brand. Read more

Seven Easy Steps to Follow Up by Phone


Article by C.J. HaydenYou know how critical it is to follow up your initial contacts or mailings with a personal phone call, but somehow your list of calls to make always seems to get longer instead of shorter. Days or even weeks go by before you place important calls, and there always seems to be Read more

Carving Out Your Niche


Article by Frank TraditiIt’s a strong temptation when starting out with a new business to market to everyone. You don’t want to miss out on any possible opportunity. If you take the approach that anyone can be a client, how can you lose? Read more

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