Sample Answers

How Will the Media Portray You?


Article by C.J. HaydenWouldn’t it be great to get your business in the news? Of course, you’d like to make sure it’s portrayed positively. How can you ensure that the media coverage you get showcases your business in the way that you want? Read more

How many prospects do I need in my pipeline?


Q and A by C.J. HaydenWhile the exact number of prospects each independent professional needs in his or her pipeline will vary, there are several useful guidelines that can help you compute this number for yourself. First of all, you need to determine how many new clients Read more

How do I design Appetizers for my Success Ingredients?


Q and A by Joan FriedlanderAs a long-time GET CLIENTS NOW! program leader and now Director of Training and Licensing for GCN, I’ve noticed that one of the greatest areas of misunderstanding for users of the GCN system is the relationship between Appetizers and Success Read more

Is a Trade Show Booth Worth the Money?


Article by C.J. HaydenIf you’re an active networker, it’s likely that the organizations you belong to will offer you an exhibit booth at an upcoming conference or meeting. But is this kind of exposure a good investment for a consulting or professional services business? Read more

Prospects Are People, Too


Article by C.J. HaydenYou’d be surprised how often my clients and students ask me to help them find a surefire sales letter or phone script that they can copy to use for their own selling. Or maybe you wouldn’t. Perhaps you, too, have been misled into thinking that there is such a thing. Read more

Enough Already!


Article by Grace DurfeeDo you sometimes have trouble knowing when it’s quitting time? Do you fall into the “I’ll just do one more thing” trap? Or do you tend to think that if you spend a little more time or give it one more pass, the final outcome will be better? Read more

The Real Secret to Networking


Article by Frank TraditiWhen you think of networking what comes to mind? Going to mixers? Attending business meetings? Meeting new people? Collecting business cards? Eating and drinking? Seeing friends? All of the above? Read more

I’m So Glad You Called


Article by Joan FriedlanderRecently, two women in one of my Get Clients Now! classes reported that prospects responded to their follow-up calls by saying, “I’m so glad you called.” These women realized that they probably would have lost the business if they waited for these prospects to call them. Read more

How can I coin a creative brand name or tag line?


Q & A by C.J. HaydenIf you’re feeling stuck about naming your business or brand, or finding just the right phrase for your tag line, here’s one of my favorite techniques for stimulating your creativity. Take a pad of small sticky notes and on each note write one word that says something to you about your business or brand. Read more

Is it a good idea to pay a fee for referrals?


Q & A by C.J. HaydenWe all want more people to refer clients to us, and one way to encourage more referrals is offering to pay for them. By offering cash instead of merely our thanks or a small gift, it’s possible to increase the number of referrals you will get. However, this practice isn’t appropriate in all circumstances, and may have some unintended consequences. Read more

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