Sample Answers

Crafting a Self-Introduction That Gets Noticed

Article by C.J. HaydenSelf-introduction. Elevator speech. Ten-second introduction. Thirty-second commercial. Whatever you call it, you need one to be an effective marketer, salesperson, or even jobseeker. Here are six tips to creating one that produces the results you are seeking. Read more

Make a Better Living Doing What You Love

Audio by C.J. HaydenIn this audio workshop with C.J. hosted by David Bush of eLifePlans, you’ll learn a winning formula for how to get clients or get hired in any profession. If you sometimes feel trapped between the desire to earn more and wanting to do work you really enjoy, Read more

Get Clients Now! Action Group Guidelines

Tool/Example by C.J. HaydenThe GET CLIENTS NOW! book was written with action groups and reading groups in mind. The 28-day program outlined in the book is ideal for use by a group of independent professionals working together, and the book has been adopted as a text by entrepreneurial support groups Read more

Networking That Works

Article by C.J. HaydenEstablished professionals and those who are new in business often have a difference of opinion about networking. The old-timers usually say that networking is one of their most important sources of clients, while the newcomers frequently claim Read more

How do I know if a business idea is right for me?

Q & A by C.J. HaydenEntrepreneurs are creative people, and frequently come up with new ways to do business. So many, in fact, that you need to choose wisely about which ones are worth your while to pursue. Making the right choice requires more than just determining profitability, Read more

Work is Necessary; Struggle is Optional

Article by C.J. HaydenI hear from many entrepreneurs that marketing is a struggle. They just can’t get enough clients to pay the bills, or they are spending more money to get each client than the sale is worth. So many of their efforts seem to fail. There must be an easier way, they tell me. Read more

Website or Brochure? Which Do You Choose?

Article by C.J. HaydenIn an ideal world, every independent professional would have both an attractive, content-rich website and a high-quality, well-written brochure or marketing kit. That way you could use either or both to attract and approach prospective clients. But when time and money are short, you may need to choose where to invest your resources. Read more

Get The Picture — Get More Clients

Article by Frank TraditiHave you developed a profile for who your best clients may be in the business-to-business marketplace? Do you know what kind of organizations need your service the most? Or what their biggest challenges are? Does your marketing strategy address these Read more

How many prospects do I need in my pipeline?

Q and A by C.J. HaydenWhile the exact number of prospects each independent professional needs in his or her pipeline will vary, there are several useful guidelines that can help you compute this number for yourself. First of all, you need to determine how many new clients Read more

How to Get Your Marketing Unstuck

Audio by C.J. HaydenC.J. Hayden speaks to a live audience of career services professionals, including coaches, counselors, and resume writers. Does it seem like your marketing gets “stuck” somewhere and doesn’t produce the results you think it should? Here’s what you’ll learn Read more

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