Sample Answers

Information is the Present; Connection is the Future


Article by C.J. HaydenHow many times already today has someone tried to sell you something? The ads come in by email, postal mail, fax, radio, magazines, newspapers, TV, and your web browser; the salespeople write you, call you, and approach you in the store or showroom. Read more

Get Clients Now! Tracking Worksheet


Tool/Example by C.J. HaydenTo keep track of your personal GET CLIENTS NOW! marketing action plan on a daily basis, you’ll need a blank copy of the Tracking Worksheet from the book. Here’s a PDF version you can download, print, and fill in. Read more

How can I find the right person when I cold call?


Q & A by C.J. HaydenIf cold calling businesses and organizations is an approach that makes sense for your business, you’ll find this activity more productive when you do some advance research before placing your call. You’ll often have more success speaking to someone live if you already have the name of a decision maker before you get on the phone. Read more

Gain Exposure through Public Speaking


Article by Frank TraditiOne of the most powerful ways to gain more exposure for your business is to offer your services as a public speaker. Public speaking can help grow your business quickly by building your visibility and credibility at the same time. Read more

What Really Makes People Buy?


Article by C.J. HaydenIt’s the ultimate question, isn’t it? You work hard at marketing to make contact with potential clients. Then you work even harder to get a chance speak with them about what you have to offer. But how do you actually get them to hire you? The answers may not be what you think. Read more

Turn the “Scorching Hot Sweet Spot” in Your Business into Cold Hard Cash


Article by Loretta Love HuffOne of the biggest complaints I hear today is that entrepreneurs aren’t getting the recognition they deserve. Many business owners looking to land more lucrative clients and contracts struggle to distinguish themselves in an authentic and profitable way. Recently, I’ve honed in on what it takes to turn what I call “The Scorching Hot Sweet Spot™” in your business into cold, hard cash! Read more

How can a solopreneur become more of a social entrepreneur?


Q & A by C.J. HaydenMany solopreneurs would like to incorporate more of a social benefit focus into their business. Being more socially responsible is a worthwhile goal for any size business, of course, but what if you want to go beyond basic social responsibility? Read more

What’s the best way to network at social events?


Q and A by C.J. HaydenYou can make many excellent contacts for your business by meeting people at non-business events and locations. If you have been limiting the scope of networking to something that only takes place at an official “networking event,” consider a much wider definition. Read more

Secrets for Marketing Yourself


Audio by C.J. HaydenIn this audio interview hosted by Dave Summers of the American Management Association, C.J. talks about the biggest marketing mistakes most entrepreneurs make, building an effective marketing system, how to overcome your fears of self-promotion, Read more

What to Do on the Dark Days


Article by Kristine CareyDo you ever have days when you just don’t want to? First you don’t want to make your bed or eat the right food. Then it ratchets up to not wanting to be nice, call people back, or do what you know needs to be done to keep your business running and thriving. Maybe it escalates to the point where you just don’t want to do anything except maybe sit on the couch, eat Cheetos, and watch Law & Order reruns. Read more

Welcome to the GET CLIENTS NOW! Answer Center

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