Sample Answers

How Will the Media Portray You?


Article by C.J. HaydenWouldn’t it be great to get your business in the news? Of course, you’d like to make sure it’s portrayed positively. How can you ensure that the media coverage you get showcases your business in the way that you want? Read more

Want More Clients? Just Say No!


Article by C.J. HaydenMuch of the popular wisdom about how to succeed as an independent professional seems to center around saying yes. You’ll hear that you’re supposed to market yourself constantly in as many different ways as possible, network with everyone you can find, and take as many clients as possible in order to increase your earnings. The implication is that you should say yes to every opportunity. Read more

Automation is Not a Four-Letter Word


Article by Joan FriedlanderIn recent years the purpose of automation has shifted from increasing productivity and reducing costs, to broader issues, such as increasing quality and flexibility. ~ Wikipedia Read more

Website or Brochure? Which Do You Choose?


Article by C.J. HaydenIn an ideal world, every independent professional would have both an attractive, content-rich website and a high-quality, well-written brochure or marketing kit. That way you could use either or both to attract and approach prospective clients. But when time and money are short, you may need to choose where to invest your resources. Read more

In Marketing, the Internet Is Not the Universe


Article by C.J. Hayden“I have a great website and publish a regular blog,” my client complained, “but I’m not getting any clients from it. The only new client I got this month was a referral from a friend. What am I doing wrong?”

It’s a common complaint of self-employed professionals that they spend a great deal of time and money on Internet marketing and social media with minimal results. You build an attractive website, launch an ezine or blog, set up a couple of social media profiles, and maybe try a Google AdWords campaign. But for all that effort, not much seems to come of it. What’s going on? Read more

There’s More than One Way to Grow a Business


Article by C.J. HaydenEvery entrepreneur wants to earn more from his or her business. When you ask business owners how they plan to meet that goal, they usually talk about doing a better job at marketing or doing more of it. But in fact, there are many ways to go about Read more

What Can You Do for Me?


Article by Frank TraditiIn a previous article, The Pop Quiz You Need to Pass, I talked about three simple questions you must be prepared to answer any time you speak with a prospect. The first of these three is: “What can you do for me?” Read more

I can do almost any kind of work in my field; why specialize?


Q & A by C.J. HaydenWhen you have a wide range of skills, it’s tempting to market yourself as someone who can do just about anything in the area of computers, writing, design, or whatever your area of expertise is. Unfortunately, the most difficult service for a professional to sell is the one called “anything.” Read more

Can I Still Call Under “Do Not Call?”


Article by C.J. HaydenThe Federal Trade Commission and Federal Communications Commission regulations governing the National Do Not Call Registry went into effect nationwide in the U.S. in October 2003. The FTC’s Telemarketing Sales Rule covers calls made across state lines Read more

Assumptions and Communications


Article by Kristine CareyRecently I taught a class at the Small Business Administration, where we discussed many characteristics of successful business owners. When discussing communication, and differing communication styles, it became apparent that most of us assumed that others communicated the way we did — or at the very least, could hear and understand what we were communicating. Turns out that’s an assumption that isn’t always correct. Read more

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