Sample Answers

Are You Planting Seeds?

Article by Kristine CareyThe best way to get your business to grow is to plant seeds — seems obvious, right? Seeds of ideas in prospective clients’ minds, seeds of opportunity with institutions that could use your services, seeds of relationship with like-minded souls that could grow into something good for you, personally and professionally. You may be thinking, “Yes, of course, I know that,” and I know you do. And yet, I see really great business people not planting consistent seeds and suffering the consequences. Read more

Should I post my fees on my website?

Q & A by C.J. HaydenThere are good reasons in favor of both sides of this question. If you post your fees on your site, you can prequalify prospects and save time responding to inquiries. But if you don’t post them, you can vary your fees based on the prospect’s needs and situation. Here are some pros and cons about posting fees and some suggested alternatives Read more

Selling to the Bottom Line

Article by C.J. HaydenIf you’ve ever wondered why more people don’t respond to your sales attempts and marketing messages, the first question to ask may be — are you selling something that people are willing to spend money on? Read more

Sales Letters Don’t Close Sales

Article by C.J. HaydenHardly a week goes by without someone asking me to help them compose a winning sales letter to market their professional services. “What is the magic formula,” they ask, “for writing a letter that results in clients?” Unfortunately, there isn’t one. And a whole lot of folks are wasting precious marketing time trying to create the perfect letter to jumpstart their marketing. Read more

Four Pillars of Business Development

Article by Jack KlemeyerThere are four pillars of business development you need to know about if you want to get more business and a higher income. The first of the four is the most important and is foundational to the other three. The first is Market. Who, specifically, is your market? Put another way, who is your ideal client? Read more

Are You Getting Paid for the Work You Do?

Article by C.J. Hayden“I have plenty of work coming in,” one of my clients told me, “but I’m not getting paid enough. Every project seems to take longer than I anticipated, and I end up putting in a lot of unpaid hours. How can I fix this?” Read more

New Year; New Commitments for Business Success

Article by C.J. HaydenIt’s the beginning of a new year, and a traditional time for making commitments to change. But according to market researcher Dr. Steven Kraus, author of “Psychological Foundations of Success,” only 15% of the people who make New Year’s resolutions manage to keep them. Read more

Is it OK to talk about personal topics at business events?

Q & A by Donna FeldmanAt a recent presentation, we were asked, “You say that talking about personal topics while networking is good, but if I’m at a business event, isn’t that inappropriate? Won’t the other person be offended?” Read more

Stuck! A Metaphor of Mud and Snow

Article by Grace DurfeeHave you ever been stuck? Ever been in a rut that you couldn’t get out of easily? Ever felt that the harder you tried, the more you spun your wheels and the deeper you buried yourself? Read more

Work is Necessary; Struggle is Optional

Article by C.J. HaydenI hear from many entrepreneurs that marketing is a struggle. They just can’t get enough clients to pay the bills, or they are spending more money to get each client than the sale is worth. So many of their efforts seem to fail. There must be an easier way, they tell me. Read more

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