Sample Answers

Why isn’t my marketing working?


Q & A by C.J. HaydenThat’s really the million dollar question, isn’t it? If only you knew why your marketing efforts weren’t paying off, you could change what you were doing, and start seeing better results. In a recent article, I wrote about the five most common marketing saboteurs. Read more

Marketing at Any Cost


Article by C.J. Hayden“Will this marketing approach be worth my while?” It’s a question independent professionals often ask. But there’s a related question that, unfortunately, they ask much less often: “How much will it cost compared to what it brings in?” Surprisingly few professionals know the answer to this crucial question, and many admit it had simply never occurred to them. Read more

Get Clients Now! Action Worksheet in Word


Tool/Example by C.J. HaydenIf you’d like to fill out your GET CLIENTS NOW! Action Worksheet on your computer instead of on paper, you’ll find this Word version of the worksheet handy. You can download the file, fill in your action plan, and update as often as you’d like. Read more

An Action Step Is Worth a Thousand Words


Article by C.J. HaydenWe self-employed professionals spend a great deal of our marketing effort on searching for the right words. We read books, take classes, and hire consultants to help us write copy for our marketing materials. Writing sales letters, drafting brochures, and composing websites consumes hours or days of precious marketing time. Read more

25 Ways to Build a Prospect List


Article by C.J. HaydenSometimes you may just have to prospect. While it’s true that networking, referrals, and other relationship-oriented marketing strategies are superior ways to build a professional services business in the long run, the problem can lie in that word “long.” It takes time to build a network and generate referrals. Read more

Is Your Marketing as Good as Your Service?


Article by Joan FriedlanderMarketing is the first thing to go when you get busy or distracted. Though you may have spent a lot of time developing the processes behind the service you offer, you may have neglected to put the same level of effort into developing your marketing processes. Read more

Help is on the way! Q and A’s about assistants, associates and automation


Q & A by C.J. HaydenQ. When is it time to get help in my business?

A. Look sooner rather than later. The best time to look at getting help is before you need it. By the time you decide you need a hand, you may already be so overloaded that you don’t have the time to find it. Every time you make a choice that expands your business, consider what will happen if your expansion is successful. Read more

Marketing Lessons from an Amateur Gardener


Article by Joan FriedlanderHave you noticed there seems to be a fine dance between taking specific strategic actions to cause your intended results, and having an attitude of faith and trust in order to allow the results to manifest? Read more

Keeping Your Pipeline Full


Article by Kristine CareyIf you’ve been in business for any length of time, you’re likely familiar with the phrase “filling the pipeline.” Or in other words, making sure you’ve got enough people potentially interested in your services to keep your business going. As important as this is, and as much sense as it makes, it’s amazing how often it doesn’t happen. Read more

Make Your Marketing Work Smarter, Not Harder


Article by C.J. HaydenI’ve been asking successful independent professionals lately what it was they did that launched their success. What activity helped them the most to stop struggling to market themselves and start finding clients with more ease? Read more

Welcome to the GET CLIENTS NOW! Answer Center

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