It often seems that it’s the destiny of the independent professional to exist in a constant state of feast or famine. Either you are working day and night to keep up with client demands, or you’re wondering how much is left in your savings account and whether the phone will ever ring again. Read more
You’ve been in business for a few years (or 20) and have earned a certain degree of respect from your customers and colleagues. While some people struggle, getting new business is as easy for you as breathing. Yet you sometimes find yourself Read more
The GET CLIENTS NOW! program uses a cookbook metaphor. The following brief glossary will help you understand what each of the terms used in the program represent. Read more
Have you ever thought about calling someone to offer them your services, or invite them to coffee, or some other business-y thing, only to put the phone down and get distracted doing something else? When I think about drawing a straight line from my activities to making money, direct contact is the #1 thing that comes to mind. Which leads the question, what is direct contact, why is it sometimes so hard to do, and why does it strike fear into the hearts of so many of us? Read more
Most independent professionals work hard at marketing their businesses, but far too many don’t succeed as well as they could. Unfortunately, some of the hardest-working self-marketers sometimes sabotage their own efforts. Read more
Has this ever happened to you? You’re at a networking event with the intention of meeting new people, yet you find yourself stuck in one conversation with no end in sight, and you don’t know what to do. Read more
Have you ever been stuck? Ever been in a rut that you couldn’t get out of easily? Ever felt that the harder you tried, the more you spun your wheels and the deeper you buried yourself? Read more
Blogs and ezines are both useful tools for using your writing to market on the web. There are many similarities between the two, but there are also differences. They are delivered in different ways, often differ in their content, and are created using different tools. Here are the chief differences between the two forms. Read more
The classic approach to placing follow-up calls comes with some challenges. The usual image of a follow-up call is to pick up the phone and ask your prospects, “Are you ready to hire me?” When you’re calling potential referral sources, the question may become, “Got any referrals for me? For most independent professionals, this process isn’t much fun. In fact, it’s disagreeable enough that we may avoid it entirely. Read more
What does nearly every independent professional wish for when marketing for new clients? They wish they could see results faster. Time is the worst enemy of a small business owner. I’m convinced that the day I chose to open my business, the clock started Read more
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